UAE Early Adopters Eager for Apple's New Product Releases

Technology Enthusiasts on the Rise as UAE Smartphone Market Expected to Reach USD 9.32 Billion in 2019

Dubai, United Arab Emirates: Apple’s upcoming announcement on September 9, which may include global product launches, will be welcome news to the large early adopter population in the UAE, says the UAE’s largest mobility retailer, axiom.

A report published last year by Research and Markets, titled UAE Smartphone Market Forecast and Opportunities, 2019, predicts that the smartphone market in the UAE will reach USD 9.32 billion in 2019, suggesting the country’s growing appetite for the latest in smartphone technology.

“The rapid and continuous growth in the smartphone market demonstrates the high demand for the devices, the high spending power of consumers, as well as the high early adoption rate in the country, making the UAE an ideal market for new smartphone launches,” said Faisal Al Bannai, CEO of axiom.

“Being one of the biggest and strongest players on the smartphone scene, Apple’s product launches are always very highly anticipated by technology enthusiasts across the region, and we constantly look forward to being the first to offer our customers the latest innovations from Apple’s mobile device range.”

As the country progresses to implement the latest in technological innovations, customers in the UAE are mirroring this trend by constantly integrating the latest in technology into their daily lives. Many technology giants in the industry are responding by consistently launching new and improved versions of popular devices, which have proven to be welcome by avid smartphone users across the country.

“Throughout the years, we have observed that a large number of customers repeatedly upgrade their smartphones to the latest release soon after its launch using axiom’s trade-in service, confirming the nation’s eagerness to experiment with the latest mobile device features,” added Al Bannai.

The upcoming Apple launch event is expected to reveal the latest in the iPhone range. While no official announcements have been made on the products to be launched, online speculations suggest that the new additions to the iPhone range could include the iPhone 6S and the iPhone 6S Plus, which are said to have enhanced camera specifications, in addition to other innovative technologies.