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Packing for a trip always comes down to one question: what can I bring that does more than one job and won’t take up half my makeup bag? The answer is Catrice’s Blushin’ Charm Multi Stick.
This little gem is basically a glow-up in stick form. It’s highly pigmented, blends like a dream, and gives you buildable coverage that goes from barely-there to bold in a swipe. The best part? It leaves a soft, dewy finish ......read more
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 Hourglass Partners with Iconic Actress, Eve Hewson, to Personify the Collection's Expressive Eye Looks
Hourglass Cosmetics launches its latest eye collection, celebrating makeup as a form of self-expression. Featuring the expansion of the Curator Eyeshadow Palettes and the new Unlocked Instant Extensions Mascara in Espresso, the campaign is fronted by acclaimed actress Eve Hewson, who brings to life the personas of the Minimalist, ......read more
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 Dubai, UAE – July 09 2025: Whether you're chasing the sun in Bali, skiing in the Alps, or enjoying a cozy staycation in the UAE, great hair days should always travel with you. Meet Christophe Robin's curated collection of travel-sized essentials, all under 100ml and perfectly sized for your hand luggage, tote bag, or vanity pouch.
Designed for on-the-go beauty lovers, these portable items help you fight frizz in the humidity, ......read more
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 Confession time: most of us are loyal to just a few shades in our palettes, while the rest sit untouched (and silently judge us).
That's exactly what inspired the new SHEGLAM Daydreamer Mini Palette, a four-shade wonder designed to give you the colors you'll actually use, in a format that finally makes sense.
It all started with a simple question. Why are we still building entire palettes around throwaway ......read more
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 Dubai, United Arab Emirates, 30 June 2025 – In celebration of Self-Care Month (24 June – 24 July), BUFARMA invites you to reset your skincare ritual with science-led, sustainable formulations designed to nourish the skin and restore balance. Whether you're navigating a busy travel schedule, long workdays or simply seeking a moment of calm, BUFARMA embraces a slow beauty philosophy rooted in tradition, care and ......read more
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 Benefit Cosmetics is here to help you achieve your best summer looks with the fabulous BADgal BANG! Power Blue Volumizing Mascara! This must-have beauty essential is all about bold color and stunning lashes that'll make you shine all season long
Why You'll Love It:
Bold Power Blue: Add a playful pop of color to your makeup routine with this striking blue mascara that enhances your eyes and brings out your inner ......read more
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 FOUNDATION Stick
This season, essence introduces a standout star in its Spring/Summer 2025 collection: the FOUNDATION Stick. But this isn’t just any foundation — it’s your all-in-one, multi-purpose bestie. Whether you’re going for a flawless base, chiseled contour, sun-kissed bronze, or radiant highlight, the FOUNDATION Stick does it all. With a creamy texture that blends like a dream and sets to a soft matte finish, ......read more
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June 9th 2025 – Go poolside, dance under the stars, or jet off on your next getaway. Whatever the plan, SHEGLAM’s sweat-proof summer staples are here to keep your look fierce and firmly in place. Meet the must-haves making heat-proof glam a breeze:
Spritz on some hydration and hold with the SHEGLAM Good Grip Hydrating Prime & Set Spray. This jelly-finish mist grips your base at the start, then seals it in at the end for ......read more
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 Elevate your skincare routine with our skin-balancing, nourishing essence that boosts hydration and reduces the appearance of pores, prepping your skin perfectly for makeup!
This water-based, gel-like formula glides on smoothly, feeling luxuriously lightweight. Infused with oil-based nutrients in microbubbles, it refreshes your skin instantly and promotes a healthier look over time.
Offering 12-hour hydration, this gentle, non-comedogenic ......read more
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 Buffalo Milk-Infused Beauty for Radiant, Nourished Skin All Season Long
Dubai, United Arab Emirates, 28 May 2025 – With the summer season around the corner, maintaining skin hydration becomes more than just a beauty concern—it’s a necessity. Whether you’re escaping the heat or staying local, BUFARMA offers a considered approach to skincare that supports your skin through long travel days, rising temperatures and daily ......read more
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Eid is around the corner, and it's time to bring your A game to every family gathering and festive dinner. Let's check out which of SHEGLAM's cult favorites are in the mix as your not-so-secret glam essentials for that special Eid glow:
SHEGLAM Sunburst Glow Mixer is straight-up sunshine in a bottle. Use it solo, over, under, or mixed into your base for that high-gloss, pore-blurring, glass-skin ......read more
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 As summer sets in, the days grow warmer, the light softer, and the spirit of celebration begins to stir. With Eid al-Adha just around the corner, Catrice unveils two radiant essentials from its Spring/Summer 2025 Collection, created for moments that deserve to shine.
This month, the spotlight is on the Soft Glam Filter Stick and the Diamond Haze Highlighter—two hero products that bring together skincare benefits, rich pigment, and ......read more
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 Ready for a glow-up that’s as fresh as your feed? The essence Spring/Summer 2025 collection is here to give your beauty shelf a major upgrade — think feel-good products that are cute, clever, and all about that soft life. We’re talking skincare-makeup hybrids (yes, please!), dreamy textures, and travel-friendly heroes that slip into your bag and your routine with zero stress. Oh, and did we mention? They’re packed with ......read more
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 May 26th , 2025 – Step into a world of wonder, sparkle, and timeless magic with the launch of the SHEGLAM x The Wizard of Oz™ Collection, an online-exclusive that celebrates the 85th anniversary of the beloved cinematic classic that inspired 'Wicked' and stole hearts across generations.
Get whisked over the rainbow with the full SHEGLAM x The Wizard of OZ™ collection featuring an enchanting eyeshadow ......read more
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 Paris's Most Iconic Haircare Brand Makes Its Debut in the Emirates
Dubai, UAE – May 26, 2025 – Christophe Robin, the renowned French luxury haircare brand, has officially launched in the UAE, catering to the growing demand for premium, results-driven haircare in the region. With over two decades of trailblazing innovation in Europe's most exclusive salons and vanities, this iconic haircare is now just a click away ......read more
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 Travel-proof skincare, wherever the journey takes you
Between dehydrating cabin air, jet lag, and time zone whiplash, travelling can take a serious toll on the skin. For the modern globetrotter, especially one juggling long-haul meetings with late-night dinners or back-to-back getaways, maintaining a consistent beauty routine that works across continents is a necessity. Enter LYMA, the gold standard in luxury beauty tech that transforms ......read more
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 As we transition to sunnier days, Catrice is about to reveal its highly anticipated Spring/Summer 2025 collection, and trust us, it’s everything you’ve been waiting for. Get ready to refresh your beauty routine with innovative makeup and skincare designed to bring your glow to life under the warm sun. Launching soon, this collection is set to elevate your look with products that blend cutting-edge beauty and feel-good vibes.
A ......read more
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 May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for.
At first touch, it’s unlike anything else in your routine. A jelly-slime texture that snaps back into ......read more
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Dubai, UAE — 8 May 2025. May marks International Skin Cancer Awareness Month, and UAE dermatologists urge residents to rethink how they protect themselves from the Middle Eastern sun.
With nearly 1,000 new expatriates arriving daily, many unfamiliar with the region’s intense UV levels, experts warn that skin damage here isn’t limited to beach days or poolside afternoons.
According to the UAE National ......read more
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INTRODUCING: VEIL HYDRATING SKIN TINT
Hourglass Cosmetics has launched the Veil Hydrating Skin Tint across the GCC, available exclusively at Sephora Middle East - the only skin tint clinically proven to instantly boost hydration.
What it is:
A lightweight, skincare-infused tint that delivers all-day hydration and a dewy, sheer glow. Clinically proven to boost moisture levels by 52%, it melts into skin to smooth, plump, and perfect with ......read more
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 SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick - a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow.
Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to hydrated, buildable color that melts into skin for a natural flush.
With its luxuriously buttery ......read more
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April 30th, 2025 – SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you.
Inspired by our bestselling Good Grip Hydrating Primers, this innovative formula takes everything makeup lovers adored - the grip, the ......read more
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 Ready to redefine your makeup routine? Catrice introduces two powerful multitaskers designed for beauty lovers who want it all! Performance, simplicity, and clean formulas in just a few effortless steps.
Amplify Every Lash with the Perfect Duo XXL Effect Mascara
Double the brushes, double the magic! Catrice’s new Perfect Duo XXL Effect Mascara features two innovative brushes, one for sensational length, and one for bold, intense ......read more
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This season, essence invites you to unlock your most radiant summer yet with a glow-up duo designed for effortless, sunlit beauty. Whether you're chasing golden hour vibes or just want to look fresh-faced and fabulous every day, these two new essentials are here to make glowing skin a breeze — because let’s face it, glow is always in.
CORRECT & CONCEAL Under Eye Brightening Concealer
Say goodbye to tired eyes ......read more
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Beauty lovers, are you ready to take your lash game to the next level? Benefit Cosmetics has got you covered with their fabulous range of mascaras that promise to give you lashes that are fuller, longer, and oh-so-voluminous. Whether you're looking to curl, lift, or fan out your lashes, Benefit has the perfect mascara for you. Let's dive into the world of lashes and discover the magic that each of these mascaras brings to the ......read more
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Blush, Brighten and Sculpt in One Swipe
April 22nd, 2025 – SHEGLAM’s cult-favorite SHEGLAM Color Bloom Liquid Blush is back in six bold new shades that do way more than just blush. Gracefully fake eight hours of sleep, chase a sun-kissed glow, or add a pop of pigment that sculpts like a dream. These multitasking marvels are made to work hard and look good doing it.
The new drop introduces a fresh line-up of shades designed ......read more
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 From nature’s stillness to digital surprise, World of Doré captures moments that live forever
Dubai, UAE – April 2025 – At World Art Dubai 2025, luxury takes a new shape. From April 17 to 20, at the World Trade Center, Dubai welcomes World of Doré, the art house redefining luxury through timeless design, sculptural finesse, and the soul of nature. Not simply as a participant, but as a proud official sponsor of the event, ......read more
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 The Skin Diary arrives in the UAE with clinically proven Night Repair Therapy a game-changing, retinoid-powered formula without the irritation.
Dubai, UAE 15 April 2025 – One of the UK and Ireland’s most talked-about skincare brands has officially landed in the Middle East. The Skin Diary, founded by leading Consultant Dermatologist Dr. Clare Kiely, is now available at selected clinics in Dubai and Abu Dhabi. Its hero product, ......read more
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 Collection de l’Atelier 2024 edition launch
APRIL 2025
Henry Jacques is proud to reveal its second edition of ‘Collection de l’Atelier’, a collection of limited-edition perfumes created from its very own Rose harvest. This year, the magnificent HJ Rose de Mai absolute gives rise to a new trio of fragrances.
Rose Très Rose celebrates the HJ Rose de Mai in all its glory, Rose Alba and Rose Zephyr are born of ......read more
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 With Eid just around the corner, essence is making the countdown extra special with something exciting—introducing the Eid Beauty Calendar!
In collaboration with Noor Stars—one of the region’s biggest digital icons, with over 48 million followers across social media—essence is bringing beauty lovers fun and unique way to celebrate the final days of Ramadan and Eid. This limited-edition calendar is ......read more
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 Have you ever wished for a lip balm that hydrates, shines like a gloss, and fits right into your pocket?
SHEGLAM has the long-awaited answer.
The SHEGLAM Hydra Jelly Pocket Lip Jam has officially landed, and it’s about to mix up your lip game forever.
This tiny but mighty lip jam is the perfect companion for your life’s adventures. Carry it in your handbag, tuck it into your jeans pocket, or slide it into your ......read more
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 A Fusion of Japanese Innovation, Versatility, and Elegance—Now Available in UAE, Saudi Arabia, Kuwait, Qatar, and Oman
Panasonic Marketing Middle East & Africa (PMMAF) is excited to introduce its latest innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler, designed to revolutionize hair styling for consumers across UAE, Saudi Arabia, Kuwait, Qatar, and Oman.
Combining Japanese craftsmanship and ......read more
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 Dubai, United Arab Emirates, March 2025: For the first time ever, RIOBELO, the pioneering Brazilian haircare brand trusted by top professionals, is opening its doors to consumers with the launch of direct online purchasing. Now, anyone can experience the transformative power of authentic Brazilian hair treatments from the comfort of home.
Known for its formaldehyde-free, vegan, and cruelty-free formulas, RIOBELO has revolutionized ......read more
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 SHEGLAM is delivering radiance with the Ramadan Lunar & Stellar Box Set 2025, a celestial collection of fan-favorite beauty must-haves designed to keep your look truly luminous.
Available in-store at SHEGLAM'S Centrepoint stores, this limited-edition set is your ultimate beauty companion.
Inside the Ramadan box, you’ll find SHEGLAM’s signature stars including SHEGLAM Color Bloom Liquid Blush Matte ......read more
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Recommended Treatments for Eid
To make the most of this festive season, here are some of Wellbeing Clinic’s standout treatments that will leave you feeling refreshed and confident:
Laser Skin Care: As we head into Eid, glowing skin is a must. Wellbeing Clinic’s laser skin care treatments, including the popular Hollywood Peel, are designed to brighten your complexion and target common skin issues such as pigmentation, ......read more
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 Dubai, February 2025: Rooted in crafting scents that evoke elegance, confidence, and indulgence; Lattafa Perfumes, the luxury fragrance house offers a refreshing departure from the conventional with its latest Gourmand Range. Concocting a mix of irresistible notes, the newest range includes six signature fragrances with ‘Victoria’ – the secret to timeless elegance, making headlines.
Lattafa’s latest collection ......read more
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 As the holy month of Ramadan approaches, it’s time to embrace beauty that reflects the spirit of the season—elegant, radiant, and effortless. Introducing Catrice Festive Treasures Limited Edition, a carefully curated collection designed to complement your Ramadan gathering with timeless glamour.
This exclusive collection brings together must-have beauty essentials, perfect for both suhoor gatherings and iftar nights. Featuring a ......read more
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 This Ramadan, essence is unveiling something truly special in collaboration with one of the MENA region’s biggest beauty icons – Noor Stars.
Introducing the Eid Beauty Calendar, a limited-edition countdown calendar packed with 10 beauty surprises, carefully selected by Noor herself. Each day reveals a must-have product to elevate Ramadan and Eid beauty routines, making every moment leading up to Eid even more exciting!
For ......read more
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 After the landslide success of the Rick and Morty Collection, SHEGLAM is back with another cult-favorite collab, and this time, we're going mathematical! Embark on a beauty adventure with the Adventure Time x SHEGLAM Collection, a playful lineup inspired by the vibrant, wacky, and totally algebraic world of Finn, Jake, and their legendary crew. Channel Ice King's chill, Lumpy Space Princess's sass, or the heroic glow of Ooo's ......read more
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 LYMA, the leading supplement brand, announces a scientific breakthrough that bottles the effects of exercise - as the World Health Organisation (WHO) reports 1.8bn adults globally are falling short of activity level recommendations*
The rise of the desk jockey sees Brits sit for as long as 8.9 hours per-day*2 and Americans sit almost 6 hours per-day*2 - and our sedentary lifestyles are known to be damaging to our health
The LYMA ......read more
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 Benefit Cosmetics is thrilled to announce an exciting partnership with Parker's, the renowned Emirati global restaurant brand, for a limited-time menu inspired by Benefit's playful and bold spirit. Just in time for Ramadan, Parker's has reimagined fan-favorite items with a Benefit's twist—including turning the viral Matilda Cake pink, introducing a Ruby Hot Chocolate, and crafting a refreshing cold Hibiscus drink. With ......read more
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 Due to popular demand, Benefit Middle East is thrilled to announce the return of its loved web series for a second season during the holy month of Ramadan! After receiving enthusiastic comments and requests from the community, Benefit Cosmetics is bringing back the show bigger, better, and filled with even more excitement, challenges, and a larger roster of guests. This captivating web series promises to bring joy and a sense of community to ......read more
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 This Eid, elevate your gifting game with the Vatika Self-Care Box—a luxurious blend of beauty, indulgence and relaxation.
Designed to pamper your loved ones, the self-care box can be fully customized with your choice of Vatika's natural hair care products. Whether it's a rejuvenating at-home spa treatment or a boost of nourishment and shine, this thoughtful gift is tailored to cater to every hair need.
Packed with natural ......read more
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 Two lip plumpers are better than one, isn’t that how the saying should go? Meet SHEGLAM’s Bold Booster Lip Combo, a two-step plumping routine designed to give your lips shape, volume and definition in mere seconds. With a mix of playful colors and next-level plumping, this duo is the confidence boost your lips have been waiting for.
Step 1, the Bold Booster Plumping Lip Liner, a creamy, ultra-precise formula that glides on ......read more
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 Valentine’s Day is just around the corner, and it’s time to turn up the romance—Catrice style! Whether you are planning a candlelit date, a Galentine’s night out, or just vibing with self-love energy, your look needs to be as bold and unforgettable as you are. This year, it’s all about the perfect blush and brows because nothing says confidence like sculpted brows and a radiant flush.
BROWS THAT STAY, LOVE THAT ......read more
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Ready to fall in love all over again? SHEGLAM is bringing back the magic of Hello Kitty just in time for Valentine’s Day! The all-new SHEGLAM X Hello Kitty 2.0 Collection is here to make your heart skip a beat, featuring ultra-kawaii, love-infused beauty must-haves.
The SHEGLAM X Hello Kitty Full Collection Set is a heart-melting lineup of dreamy essentials, including multi-layered shadow stacks, dewy multi-use balms, a ......read more
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Ajmal Perfumes unveils a groundbreaking fragrance collection celebrating the artistry of globally renowned perfumers and redefining the essence of individuality and creativity in perfumery.
Dubai, United Arab Emirates 8th February 2025- Ajmal Perfumes, a brand long synonymous with the mastery of perfumery, unveils The Untold Stories, marking a transformative chapter in its 74-year legacy. This innovative collection showcases five ......read more
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 The newly launched FaceFit has opened up in Town Centre Mall, Jumeirah
5 February 2025, Dubai - Skincare and wellness lovers have a new must-visit destination this year with the launch of the newly opened fitness studio for the face, FaceFit. The FaceFit studio is located in Town Centre Mall, Jumeirah and offers Dubai residents a one-of-a-kind face fitness experience.
FaceFit offers guests a range of curated face workouts that go ......read more
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 A year filled with gratitude, reflection, and a forward-looking vision for the next 25 years;
As many as 57 winners walk away with mega prizes including a Jetour T2 Luxury SUV luxury vehicle, iPhone 16s and a number of gifts and vouchers to make the occasion a memorable one;
With 25 years of perfumes manufacturing, Ahmed Al Maghribi Perfumes has made a strong and formidable presence in the GCC with 180 retail outlets that has ......read more
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New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara
Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day.
24-hour volume & lift
Builds effortlessly & feels weightless
Smudge-proof & transfer-proof
Clump-proof & flake-proof
THAT BADGAL REPUTATION
93% said lashes look ......read more
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