Armaf Reveals Its Latest Fragrance Club de Nuit Bling in a Dazzling Dubai Spectacle

• The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner  

• As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf Club de Nuit Bling 

Dubai, UAE (XX November 2025): Dubai witnessed a night of brilliance as Armaf, the globally celebrated fragrance brand, unveiled its newest masterpiece, Armaf Club de Nuit Bling, in a grand celebration titled 'The Legacy in Light.' Held beneath the striking Ain Dubai on Bluewaters Island on October 26th, the launch united 300 creators from 100 cities in a celebration of culture, artistry, and a new era of experiential storytelling in fragrance. 

A Night to Remember 

The evening shimmered with gold as Dubai's skyline set the perfect backdrop for breathtaking drone choreography and immersive installations merging scent, sound, and spectacle. Ebraheem Al Samadi, entrepreneur, icon of modern Dubai, and Dubai Bling star, was officially unveiled as the face and endorser of Armaf Club de Nuit Bling. As the world watched, Al Samadi's entry through a split LED wall amid waves of golden light captured the essence of Armaf Club de Nuit Bling as a fragrance that embodies charisma, confidence, and the enduring legacy of Armaf's global appeal. 

Speaking about the partnership, Ebraheem Al Samadi shared, 'Armaf represents what Dubai stands for - ambition, artistry, and the courage to dream big. Armaf Club de Nuit Bling is not just a fragrance; it's an emotion captured in light. To be part of this legacy is deeply personal, because it mirrors the journey of every dreamer who made this city their canvas.' 

About Armaf Club de Nuit Bling 

Building on the worldwide success of the Armaf Club de Nuit Intense line, Armaf Club de Nuit Bling represents the next chapter of Armaf's legacy through a fragrance that captures confidence, elegance, and the modern spirit of Dubai. Encased in a radiant, jewel-like bottle that mirrors the luminosity of its scent, the fragrance combines crystal clarity with depth, offering a sophisticated olfactory signature for both men and women who live unapologetically and shine on their own terms. 

Global Creative Convergence 

Bringing together over 300 creators from 100 cities worldwide, the launch united the international Armaf Timeless Collective, a network of creative pioneers in fashion, beauty, and lifestyle who continue to shape global conversations around individuality and identity. Influencers, editors, and industry icons were treated to a fully immersive journey inside The World of Bling, where every sense was engaged through the glow of mirrored corridors, the pulse of orchestral beats synced to light, and the fragrance's radiant trail that lingered in the air long after its reveal. 

Following the historic reveal, the celebrations continued with an elegant dinner overlooking the Dubai skyline, encapsulating Armaf's journey from local heritage to global phenomenon. 

Nayana Tharoor, Global Head of Marketing at Armaf, expressed, 'The Legacy in Light is not just an event - it's a declaration of who we are and where we're headed. With Ebraheem Al Samadi, we found a partner who embodies our spirit: fearless, refined, and deeply connected to culture. This moment celebrates Armaf's evolution from a fragrance brand into a storyteller of experiences, where every scent becomes a living narrative of identity and brilliance.' 

Tharoor further added that the event serves as a cornerstone in Armaf's global expansion narrative, 'We wanted to build more than a launch - we wanted to build a movement. This gathering of creators, celebrities, and visionaries from across the world reflects Armaf's growing influence as a brand that doesn't just make perfumes; it builds communities around passion, aspiration, and authenticity.' 

Continuing the Momentum at Beautyworld Middle East 2025 

The celebrations extended into a three-day appearance at Beautyworld Middle East 2025, where Armaf unveiled a multi-sensory, multi-brand installation on October 27th. Visitors experienced 'A Space Between Time,' an avant-garde Armaf installation featuring anti-gravity perfume displays and laser-refracted light, illustrating the fluid connection between time, fragrance, and memory. Ebraheem Al Samadi returned to the stand for exclusive meet-and-greets, allowing fans and press to engage with the new Armaf Club de Nuit Bling narrative first-hand.  

Gautham Siyal, Executive Director of Armaf, reflected on the brand's strategic direction, 'Our goal has always been to elevate fragrance beyond a product, to make it a cultural statement. Armaf Club de Nuit Bling and The Legacy in Light embody this philosophy. We are proud to see Dubai become the epicentre of this global celebration, a city that, like Armaf, continues to blend heritage with innovation.' 

He continued, 'What makes this launch historic is not just its scale, but the sentiment it evokes. Every light, every note of music, every drop of fragrance was designed to reflect the relentless pursuit of excellence that defines the Armaf name.' 

A Legacy Illuminated 

'The Legacy in Light' redefined what a fragrance launch could be, transforming scent into story and celebration into connection. In uniting voices from across the world, Armaf reminds its wearers that true legacy is not about the past but about the light we carry forward.