Dubai, February 24, 2015: Defined by her powerful femininity, the iconic Gucci woman represents the glamour and beauty of the fashion house. She has evolved into a woman with a modern edge, into an icon who is strong, daring and seductive. Embodying every element of her look to the finest detail is a world of fashion, accessories and scent. Completing her aesthetic is a long-held vision of a Gucci cosmetics collection. An essential component of her look, make up underscores her many facets, ruled by her confidence and sensuality. THE INSPIRATION
Gucci cosmetics is the ultimate accessory for the Gucci woman. The collection is a symphony of quintessential Gucci design signatures and sophisticated technology. Exclusive products deliver the ideal technical performance. An iconic Gucci palette of colors is packaged with the renowned signature motifs of the house. The essential debut lineup includes Gucci Eye, Gucci Face, Gucci Lip, Gucci Nail together with luxurious brushes and special preparation products for skin. The line is formulated around the idea that beauty and fashion are always connected. Make up is a key element of the Gucci runway show to communicate the essence of the Gucci woman. Eyes, skin, lips become accessories, all working together to create an unmistakable look. Harnessing Gucci’s nearly 100 years of history, the fashion house’s codes are infused with modernity into new designs. The same rich history, which powers the high-octane glamour of Gucci’s runway collections, is the inspiration for Gucci cosmetics. At the beginning of the Gucci cosmetics four-year journey, the Gucci archives were sourced to study materials and colors, together with images of women who have worn Gucci over the years. Shades that regularly appeared in fabrics and leathers of the ready to wear and accessory collections were singled out as the iconic six—gold, black, red, ottanio, bronze and copper—key Gucci colors that anchor the collection’s palette. They are joined with a kaleidoscope of contemporary hues lifted directly from Gucci’s fabric boards. Honing the right tonality was crucial. THE PACKAGING
Vintage beauty product and Gucci forms inspired the packaging, created with the exquisite craftsmanship that is intrinsically linked to Gucci. Design elements created by the house’s artisans are brandished on every product. The bold Guccissima pattern is debossed into packaging as well as powders and the shiny interlocking g logo is featured on the top of each product. The iconic Gucci web stripe is reimagined in lustrous black and gold on compacts and product collars. These heritage patterns are balanced by modern design, compacts feature magnetic closures, and each product has a sleek, sharp silhouette. The lipstick transmits the essence of the Gucci cosmetics packaging design: its exterior minimalist and black, but when opened reveals a long gold gg-patterned barrel evoking old hollywood glamour. Enriched with these signature design elements, the cosmetics become covetable Gucci accessories. THE COSMETICS ARTISTIC DIRECTOR: PAT McGRATH
Gucci cosmetics was flawlessly co-engineered by renowned make up artist, pat mcgrath. Mcgrath’s innate understanding of the Gucci look is curated from over a decade directing the house runway show make up. Appointed as the cosmetics artistic director, mcgrath ensured products met her precise professional standards, with textures and finishes crafted by experts using rich, state of the art formulas, striking pigments and professional tools. “This collection is designed to belong in a makeup artist’s kit but also to be a woman’s trusted beauty product. We spent a long time perfecting a precise balance of technology and finishes, which are unique and unmistakably Gucci. They are so professional that they can be used in backstage or effortlessly applied by women at home,” said pat mcgrath. THE FACE
Embodying the distinct style of a modern iconic Gucci woman is charlotte casiraghi, the face of Gucci cosmetics. Miss casiraghi represents a modern Gucci woman as a producer, writer, accomplished equestrian and mother. Aside from her striking beauty, she is sophisticated, successful and iconic. A natural choice for her role as the face of the collection. THE ADVERTISING CAMPAIGN
An extraordinary and sensual glimpse of a woman through stolen moments, the Gucci cosmetics advertising campaign is an intimate view into the world of a modern Gucci woman’s beauty and intrigue. The mesmerizing images of charlotte casiraghi were captured by mert alas & marcus piggott for the Gucci cosmetics print campaign, and fabien baron for the video digital campaign. ICONIC WOMEN ICONIC LOOKS
To materialize the essence of the modern Gucci woman’s beauty style, six make up looks conceived backstage at Gucci’s runway shows were chosen and reinterpreted by mcgrath for the launch of Gucci cosmetics. Inspirational and diverse, these faces show the many facets of the Gucci woman through the transformative power of make up and are the touchstone faces for the launch of Gucci cosmetics. Gucci cosmetics: FACE:
Lustrous Glow Foundation with spf 25, available in 18 shades $ 65.00
Silk Priming Serum $ 52.00
Luxe Finishing Powder, available in 6 shades $55.00
Golden Glow Bronzer, available in 4 shades $59.00
Luminous Perfecting Concealer, available in 6 $44.00
Sheer Blushing Powder, available in 8 shades $49.00 EYE:
Magnetic Color Shadow Mono, available in 19 shades $37.00
Magnetic Color Shadow Duo, 8 palettes of 2 different shades available $49.00
Magnetic Color Shadow Quad, 11 palettes of 4 different shades available $65.00
Impact Longwear Eyepencil, available in 5 iconic shades $32.00
Precise Sculpting Brow Pencil, available in 3 shades $32.00
Power Liquid Liner $37.00
Opulent Volume Mascara - available in 4 shades $33.00 LIP:
Audacious Color-intense Lipstick, available in 25 shades $39.00
Luxurious Moisture-rich Lipstick, available in 25 shades $39.00
Vibrant Demi-glaze Lip Lacquer, available in 20 shades $32.00
Sleek Countouring Lip Pencil, available in 8 shades $32.00 NAIL:
Bold High- Gloss Lacquer,
Available in 25 shades plus base coat and top coat $29.00 PREPARATION LINE:
Perfecting Lightweight Moisturizer $69.00
Purifying Cleansing Water $ 49.00
Refining Gentle Toner $ 49.00 BRUSHES:
8 Brushes for:
Powder Brush $ 79.00
Blush Brush $ 55.00
Foundation Brush $ 55.00
Blending Brush $ 49.00
Shadow Brush $ 49.00
Pencil Brush $ 35.00
Angled Brush $ 35.00
Lip Brush $ 42.00
| 
RSS Feed 
