Persil Appoints Nancy Ajram as the new Regional Brand Ambassador

Persil is delighted to announce the signing of Nancy Ajram, renowned Lebanese Artist, as Persil’s Regional Brand Ambassador

Dubai, UAE, January 17, 2019:  Introduced in 1907, Persil, Henkel’s leading brand & laundry expert, has been providing cutting-edge German laundry technology and is every household’s laundry partner. Persil has succeeded in maintaining its leading market position by upholding one main
mission: understanding and meeting consumers’ needs.

As a brand, which keenly focuses on family care and wellbeing, Persil has identified Nancy Ajram, a successful career woman and a devoted mother, to represent the brand.

“We are very excited to announce Nancy Ajram as the exclusive Regional Brand Ambassador and spokesperson for our brand, Persil," said Ahmad Fahmy, Vice President North Africa and Head of Regional Marketing Laundry & Homecare IMEA.

“With our brand’s top-notch offerings and Nancy’s popularity and Stardom across the Arab world, we are quite confident in the establishment of a
triumphant collaboration that shall reaffirm Persil’s position as the leader of the market.”

“I am very excited to be working with the iconic brand, Persil, as their regional Brand Ambassador. I know we will be great partners because we share and believe in the same values," said Nancy Ajram.