An unspoken temptation. One look, and there’s no turning back. The game of seduction continues. Sensual - Vibrant - Captivating Fragrance: fresh salty oriental As equally erotic as the flirtatious and inviting REVEAL Women, REVEAL Men Calvin Klein captures the tension between instant attraction and playful seduction. At the top the fragrance, crystalized ginger sparks the senses with its fiery presence and an exhilarating burst of freshness. The sensation deepens as mid notes of a seductive raw salt signature and exotic agave nectar reveal bold sensuality, exposing an uninhibited masculinity. The base of the fragrance surfaces on the skin with deep, intense traces of mesmerizing vetiver and golden amber. The combination of crystalized ginger, raw salt signature and addictive vetiver offers a new signature play between freshness and seduction.
Top: crystalized ginger, lentisque essence, pear brandy Mid: raw salt signature, agave nectar, kiwano Base: Haiti vetiver, vintage vanilla bean, golden amber Bottle and Packaging
The REVEAL Men Calvin Klein bottle design is synonymous with purity, luxury, and a refined design aesthetic. Evoking masculine sensuality, the sleek square bottle seamlessly links polished glass with a metallic-finish cap. Every angle exposes curving lines, cool contrasts, and a superior tactile quality. The enigmatic gray-green fragrance floats in a space of bold minimalist design. The carton is crafted in semi-sheer Mylar with a satin finish. A raised metallic rectangle embellishes the front with a smooth contemporary edge, mirroring the bottle inside. The bottle is designed by Sam O’Donahue of Established in collaboration with Calvin Klein and the Coty Inc. creative team.
eau de toilette spray 3.4 fl oz/100 ml
eau de toilette spray 1.7 fl oz/50 ml
eau de toilette spray 1.0 fl oz/30 ml
after shave spray 3.4 fl oz/100 ml
after shave balm 6.7 fl oz/200 ml
hair & body wash 6.7 fl oz/200 ml
deodorant stick 2.6 oz/75 g
deodorant body spray 5.4 oz/152 g Advertising
Shot by renowned photographers, Mert Alas + Marcus Piggott, the REVEAL Men Calvin Klein print campaign captures British actor Charlie Hunnam in a provocative embrace with Dutch supermodel Doutzen Kroes. The television campaign, directed by Jonas Åkerlund, expands upon the story begun in the print campaign to depict a game of voyeuristic seduction played out against the backdrop of the city skyline. Spotting each other from the windows of their facing high-rise apartments, a flirtation from a distance culminates when Doutzen arrives at Charlie’s doorstep and the game becomes real. Print Advertising Specs:
Creative Agency: CRK Advertising
Creative Director: Doug Lloyd, Lloyd & Co
Talent: Charlie Hunnam, Doutzen Kroes
Director/Photographer: Mert Alas + Marcus Piggott
Stylist: George Cortina
Hair: Garren
Makeup: Mark Carrasquillo
Location: New York City
Broadcast Advertising Specs:
Creative Agency: CRK Advertising
Creative Director: Doug Lloyd, Lloyd & Co
Talent: Charlie Hunnam, Doutzen Kroes
Director: Jonas Åkerlund
Stylist: George Cortina
Hair: Garren
Makeup: Mark Carrasquillo
Location: Los Angeles
On Counter Date: 15th of April
Point of Sale: Wojooh, Sephora, Debenhams and Vavavoom
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