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March 12, 2015: Dabur Egypt Limited, one of the most trusted and recognized personal and healthcare brands in Egypt, has announced the local launching of its Fem USA Hair Removing Cream. Fem USA, which is already a popular brand among Arab women for its range of natural depilatory products, adds to a growing portfolio of Dabur’s brand of products in the country. With the launch of the new depilatory cream, Egyptian women will be able to get rid of unwanted hair in an easy, quick and hassle-free manner while retaining the softness of their skin. Hair removal has been an integral part of a woman’s beauty regimen since ancient times and has been popular among Arab women. Egyptian women have been long seeking a quick and easy-to-use formula for unwanted hair removal. Fem USA Hair Removing Cream dissolves hair rather than cutting them, delaying their growth when compared with other methods of hair removal. In addition, it does not leave a stubbly feel to re-growth, making skin soft and supple. Its unique pH-balancing lotion ensures the skin’s normal pH level is maintained, thus protecting it from damage. Fem USA Hair Removing Cream is enriched with well-known herbal ingredients that have been trusted by Egyptian household for ages for their superior skin benefits. The cream is available in three variants of Blossom, Rose and Sandal for different skin types. Blossom, suitable for normal skin, is enriched with Blossom Flower extracts and Avocado Oil to offer nourishing and soothing effect. Rose, on the other hand, is fortified with Rose Flower Oil and Jojoba Oil. The presence of Vitamin A and fatty acids in the cream makes it perfect for sensitive skin and protects against irritation. Lastly, Sandal is specially made for dry skin as natural extracts of Sandalwood and Jojoba oil act as a humectant and protects skin against excessive drying. Moheb Kaysser, Head of Marketing, Dabur Egypt, said: “Fem USA is one of our highly popular brands with a natural depilatory range of products. The launch of Fem USA Hair Removing Cream in Egypt will enable Egyptian women to take care of their depilatory needs within the comforts of their home. Fortified with tried and tested natural ingredients, the hair removal cream not only eliminates unwanted hair from roots, but also delays their growth in addition to making skin soft and glowing. Available in three different variants, the cream is suitable for all skin types. We are confident that Fem USA Hair Removing Cream’s quick depilatory will make it the preferred hair removing cream among Egyptian women.” Established in Egypt in 1996, Dabur Egypt Limited is a subsidiary of Dabur International Group. It provides natural health and personal care products, including hair oils, shampoo, skin and oral care products. The company also has a strong presence in neighbouring regional markets such as Morocco and other countries in Central Africa.
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