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6 November 2014 - Dubai: Sony Mobile Communications Middle East and Africa is proud to announce Raya Abi Rached - host of Arabic language Hollywood news show, Scoop with Raya on MBC2 and co-host of reality TV show Arabs Got Talent – as Sony Mobile’s first Brand Ambassador in the region. Raya’s creative, innovative, and youthful persona marks a distinct style which coincides with the character values Sony Mobile have bestowed on their premium range of Xperia smartphones. Commenting on the new Brand Ambassador, Spyridon Gousetis, Director of Marketing at Sony Mobile Communications MEA, said: “We are proud to announce the signing of Raya Abi Rached as our brand ambassador for the region. She is a great fit for the Sony Xperia range as she represents a young and creative demographic with the shows she hosts and how she hosts it. Sony Mobile made sure the first Brand Ambassador for the region is someone who would be able to showcase our sleek, stylish, and powerful products in the best way possible, and our brand and product values resonate very well with Raya’s personality and her audience.” Raya Abi Rached stated: “It is an absolute pleasure to work with Sony Mobile. It is a brand with values that match with my passion for creativity and entertainment.” During her ambassador role, Raya Abi Rached will appear in a number of the brands marketing activities and events, starting with the up and coming Sony Xperia Aquatech Store competition launch.
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