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The leading technology consulting firm demonstrates why financial institutions need to embark on a new era in information technology April 30, 2015 - Dubai, UAE - Synechron, the largest independent pure-play technology consulting and outsourcing provider for the financial services industry, participated in the 11th Financial Technology Summit which kicked off on April 29 at Conrad Hotel. Highlighting Synechron’s contribution and innovation in this sector, David Horton, Head of Innovation at Synechron presented his insights on “Mobile-First and the Everyday Banking Experience” as keynote speaker at the invite-only gathering. David shared how consumer demands drive a new mindset of the Mobile-first approach. The Financial Technology Summit encompassed presentations, innovative case studies, and panel and roundtable discussions by thought leaders and decision makers from the banking and technology domains in the Middle East. “Traditionally, banks have never considered 'Design' to be an important element of their product offering, but increasingly they have become aware that user experience is an important component of customer service. Owing to the evolving demands of the consumer, financial institutions ought to streamline the onboarding process and ensure the customers (existing and or potential) are able to initiate their relationship by utilizing their mobile devices on priority.” commented David. He further added, “From browsing products and services, to using the camera to upload ID documents, mobile devices have become the most important channel for banks hoping to capture millennial prospects and an increasingly tech-savvy expat population. Financial institutions across the MENA region that master and embrace this technology will enjoy competitive advantage in this region.” This year’s Financial Technology Summit was aimed at encouraging latest technological developments including best practice in digital transformation, customer engagement, product development and security frameworks.
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