Dubai 30, December 2020: Year 2020 has been a nightmare for businesses across the globe. The Coronavirus (COVID-19) continues to spread as businesses are facing weakened financial markets, disruption to workplace operations and economic uncertainty. The pandemic has had a severe impact across industries leading to multiple layoffs and salary cuts. The NIKAI Group of companies was no exception to this wave of cost cutting measures initiated by businesses in their attempt to survive and stay relevant. As the old adage goes, ONLY THE FITTEST SURVIVE! The Chairman and Founder of Nikai Group, Paras Shahdadpuri has always stood by the fact that he sees employees as not just salaried workers, but as partners in progress and as members of one extended family, the NIKAI FAMILY. Hence in this pandemic induced crisis, it was a difficult decision for him to reach out to his employee-partners and seek their contribution in ensuring that the group stays fighting fit and wades off every single challenge during these tough times. Paras was clear that the organization will not fire ONE SINGLE EMPLOYEE during this period and together everyone would fight this out.
They say bad times do not last, but good people DO. The same holds true for the NIKAI Group. Irrespective of the crisis and roadblocks thrown at it, the company bounced back in style and ends the year with encouraging results thanks to the excellent effort of all stakeholders, be it employee partners, vendors, customers and not to forget the millions of consumers who swear by BRAND NIKAI. RELIABILITY and Paras Shahdadpuri go hand in hand. No wonder is he remembered fondly as MR. RELIABLE. Paras is well known for his humanitarian spirit apart from all the accolades that he has earned as an entrepreneur, businessman and philanthropist. On the occasion of his 75th Birthday last week, Paras decided to light a candle in the heart of every employee partner as he announced that he would repay in full the salary deducted from each one with immediate effect. In his words “The world has seen unprecedented measures taken to prevent the spread of the disease, including mandatory work-from-home instructions and business shutdowns. During this time, a decision like this will for sure motivate my employee partners to punch above their weight and continue delivering the best possible result to the organization. It is tough when people lose jobs or face salary cuts. There are families to feed and any financial impact is always a burden on the breadwinner. Not once has the salary of our staff been delayed in the last 25 years and this deduction was the first time ever in Nikai’s history. I am a self-made man and very well realize the pain of not having enough resources at your disposal during a crisis. I have always ensured to go all out to put a smile on people’s faces”.
The year 2020 also happens to be the 25th anniversary of the NIKAI BRAND and the ever-Reliable PARAS SHAHDADPURI would never want this year to be remembered for the pandemic and its economic aftermath on people. This is all about creating LEGACY and leaving behind memories that are etched on the footprints of time.
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