Canvas on Wrist – Swatch Partners Up With Riksmuseum

Dubai, UAE, July 17, 2018: Swatch loves bringing art to the people. Remaining true to this commitment, the Swiss watchmaker is partnering up with art museums of international renown to reinterpret a distinctive selection of their famous artworks.

This creative collaboration will kick off beginning of July at the Rijksmuseum, icon of the arts in the Netherlands and home to more than 8,000 displayed artistic as well as historical objects from the year 1200 right up to the present.

For the first time in the history of Swatch, masterpieces from historical art serve as a base for new canvases on the wrist, skillfully completed with contemporary touches.

This swatch collection ranges from AED 225 - AED 570 and is available across Swatch stores in UAE.