‘VSUN' launches 6 models of ‘cool' smartphones & tablets at Gitex; starts regional expansion in Saudi Arabia and Egypt

VSUN Group is appointed by Panasonic as the Exclusive Distributor in KSA

Dubai, April 1, 2015: VSUN, the global smartphone manufacturer, has unveiled 6 models of ‘super advanced and cool’ smartphones and tablets specifically targeting the Middle East, Africa and CIS markets.

The company has also begun its regional expansion in Egypt and Saudi Arabia, as part of an aggressive push into the region’s booming smartphone and tablet market. In addition, the VSUN Group has been named exclusive distributor for the entire range of Panasonic smartphones in Saudi Arabia.

The VSUN stand at Gitex – SS3-12 -- is presenting the new range of smartphones that are targeting mainly the youth and upwardly mobile consumers in the region, marked by exciting social media competitions live @ Gitex.

The scintillating models include the Flagship DNA Series which comes with handcrafted leather and laser-cut finish, Octa Core 1.7 Ghz., 2GB Ram, 16GB Inbuilt Memory, 5-inch High Definition IPS Panel for Brilliant Resolution and unique Gesture Control Software Features; the Furious Series, featuring Octa Core 5.5-inch Smartphones and 7-inch Dual Sim Octa Core 3G Tablets; the Smart Series, 5-inch IPS Quad Core gold and silver high speed smart phones with 1GB/8GB Memory for the stylish consumer and 7-inch Quad Core 3G Dual Sim Luxurious Tablets; the Click Series, 5-inch sleek IPS Quad Core smartphones for the Internet Hungry consumers with 1GB / 8GB memory for speedy Internet access; the Alpha Series, 3.5-inch smartphones with great surfing experience, fast touch and a refreshing new look in Piano ivory and Black finishes and the DNA Series of pure leather accessories targeting connoisseurs of design and style.

“VSUN is delighted to unveil its next-generation smartphones, tablets and accessories at the region’s biggest and most prestigious IT show. We are targeting the youth with a range of products with unique new features. The aspirational value is clearly evident in the designs that are neat and simple, yet chic and elegant. With powerful Octa Core Processors and the cool ‘gesture control’ features, we are well on our way to wooing the youth of today to become Brand Ambassadors of our products,” says Swithin D’Silva, Regional Sales Director, VSUN.

“Gitex 2015 presents an ideal platform for our Group to showcase its range of designer smartphones and tablets at affordable prices. We have already tied up with a number of distributors across the region and negotiations are on to finalise deals with more partners,” added Swithin D’Silva.

Haitham Kalakesh, VSUN, commented: “VSUN has chalked out an ambitious growth plan for the region. This can be seen in the flurry of activity in recent days. We have expanded our operations in upmarket Cairo to target the burgeoning Egyptian smartphone and tablet market. Simultaneously, we have now direct presence in Riyadh to support our distributors and retailers in the GCC’s largest market.

“In another significant development, I am proud to announce that our Group has been appointed exclusive distributor for the entire range of Panasonic smartphones for the Kingdom of Saudi Arabia exclusively, thus making us a very powerful smartphone player among distributors and retailers in KSA,” said Haitham Kalakesh.

In the UAE, Vsun has already tied up with premium electronics retail outlets and hypermarkets, and a major drive is underway to make VSUN products directly available through the retail channels as the brand of choice, since the UAE is the window market for the Middle East & Africa.