Shoppers won't be short of options when it comes to shopping experiences, major savings and opportunities to win incredible prizes at selected malls.Dubai, United Arab Emirates, 3 July 2026: The Great Dubai Summer Sale (GDSS), part of Dubai Summer Surprises, returns across Dubai, bringing a citywide retail initiative featuring exclusive offers across leading brands and mall destinations. Shoppers can take advantage of massive discounts of up to 90%, enjoy limited-time flash sales and exclusive brand offers, and earn endless rewards through their favourite loyalty programmes, with the chance to win some of the summer's biggest prizes. Organised by Dubai Festivals and Retail Establishment (DFRE), the Great Dubai Summer Sale (GDSS) unlocks Dubai's best-value shopping season of the year, bringing together thousands of deals, savings, and citywide retail experiences across leading malls, brands, and destinations. Among the incredible array of promotions lined up are: Gold & Jewellery Flash Sale Weekend The Gold & Jewellery Flash Sale Weekend debuts this year from 3 to 5 July as part of the Great Dubai Summer Sale and the opening weekend of Dubai Summer Surprises. The new three-day retail event will feature exclusive offers, limited-time savings, and value-added promotions across gold, diamond, pearl, watches, and premium accessories in stores and malls across Dubai. Participating brands include Al Futtaim Watches & Jewellery, Alliali Jewellery, Masroor Jewellery, Damas, Jawhara Jewellery, Pandora, The Watch House, Zen Diamond, and many more. From statement pieces and elegant gifts to timeless classics and everyday sparkle, the Gold & Jewellery Flash Sale Weekend offers shoppers a unique opportunity to discover exceptional value across Dubai's leading jewellery and lifestyle destinations. Win Your Summer Staycations As part of the Win Your Home in Dubai initiative, jointly led by Dubai Festivals and Retail Establishment (DFRE) and Dubai Chambers, Win Your Summer Staycations gives shoppers the chance to win one of four two-night luxury hotel stays in Dubai every week, in addition to the opportunity to win one of 11 studio apartments and the two-bedroom grand prize apartment by Binghatti Developers. From 5 July to 30 August, four luxury staycation winners will be drawn every Sunday alongside the weekly Win Your Home in Dubai apartment draw. Winning a staycation does not remove participants from future draws, meaning they remain eligible for subsequent weekly draws and have multiple chances to win throughout the campaign. Eligible residents and visitors aged 18 and above can participate by spending AED 500 or more at any of the 1,000+ participating brands across more than 3,500 retail outlets across Dubai. To validate their entry, shoppers must scan the QR code available at participating locations and upload their receipt. For more information, visit WinYourHomeInDubai.com. MHERO car up for grabs at Dubai Festival City Mall Shoppers who spend AED 300 or more in Dubai Festival City Mall will be eligible to win an MHERO vehicle as part of Great Dubai Summer Sale (GDSS). The offer is valid across participating stores, restaurants, and entertainment venues within the mall. To participate, customers simply need to validate their receipt at the Customer Service Desk to be eligible for the prize draw.
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