United Arab Emirates, Dubai Feb 15th, 2015 – OMO, Unilever’s leading fabric cleaning brand, has announced the winners of its Omo Child Scholarship Activation in partnership with Lulu Hypermarket (Dubai, Sharjah, Northern Emirates and Al Ain). “With Omo, we say that dirt is good! Children don’t only learn merely by being taught. They learn by doing. Hands-on experience, discovery, and trial and error are crucial to every child’s healthy development. As children explore and learn, getting a few stains along the way is part of that process--It's how kids express their creativity and reach their full potential as adults. Omo’s unique brand philosophy understands and encourages this,” Said Sanjiv Kakkar, Unilever Chairman for North Africa and Middle East In line with the strong belief in child development and learning, Omo launched a Child Scholarship Activation with Lulu Hypermarket, as education is a vital and the first step towards a child’s development and the best investment we can make in ensuring their future success. The Omo Child Scholarship Activation was launched in Lulu on Jan 28. Unilever offered 10 of Lulu’s loyal customers Omo scholarships worth AED 10,000 each as well as the chance to meet Kajol in person!
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