Toyota's Global Hybrid Cumulative Sales Top 7 Million Units

Latest million-unit milestone in a record time of 9 months reinforces Toyota’s undisputed leadership in hybrid vehicles

Toyota plans 15 new hybrid vehicles launches till 2015

Dubai, UAE, October 22 , 2014 — Toyota Motor Corporation has announced last week that cumulative global sales of its hybrid vehicles have exceeded the 7 million unit mark as of 30 September 2014, reaching 7.053 million units*1. This latest million-unit milestone was achieved in the fastest time yet for Toyota, taking just nine months.

Helping mitigate the environmental effects of automobiles is a priority for Toyota. Based on the stance that environment-friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has endeavored to encourage the mass-market adoption of hybrid vehicles.

“To have achieved this latest million-unit milestone in just nine months is truly a creditable accomplishment and underscores Toyota’s undeniable leadership in hybrid technology,” said Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, TOYOTA Motor Corporation. “Toyota is committed to contributing to the creation of a low-carbon society. Our hybrid vehicles have raised consumer environmental awareness globally by combining remarkable fuel efficiency with lower emission levels, and are today seen as the natural choice for customers looking to embrace the latest in hybrid car technology.”

As of this month, Toyota sells 27 different hybrid passenger car models and one plug-in hybrid model in more than 90 countries and regions. Furthermore, through the beginning of this year to the end of 2015, Toyota is planning launches of a total of 15 new hybrid vehicles Toyota will continue augmenting its hybrid lineup and increasing the number of countries and regions where it sells hybrid vehicles.

Toyota calculates that as of September 30, Toyota hybrid vehicles have resulted in approximately 49 million fewer tons*2 of CO2 emissions—believed to be a cause of global warming—than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 18 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles of similar sizes.

Toyota launched the “Coaster Hybrid EV” in August 1997 and the “Prius”—the world’s first mass-produced hybrid passenger vehicle—in December of the same year. Since then, Toyota hybrid vehicles have received tremendous support from consumers around the world.

Hybrid technologies, which encompass all of the component technologies necessary for the development of environment-friendly cars and which facilitate the use of different fuel combinations, have been positioned by Toyota as core environmental technologies for the twenty-first century. Toyota therefore plans to continue working to enhance performance, reduce costs, and expand its product lineup—including that of environment-friendly non-hybrid vehicles—to create vehicles that are popular with consumers.

*1Including plug-in hybrid vehicles; Toyota data
*2Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor

Toyota Hybrid Vehicle Sales* Based on TMC data (Unit = 1,000 vehicles)

^*Global figures contain sales from markets other than Japan, North America and Europe

Cumulative Sales of TMC Hybrid Passenger Vehicles^*1 (Unit = 1,000 vehicles)

^*1Global figures contain sales from markets other than Japan, North America and Europe; Figures as of September 30, 2014 and based on Toyota data; ^*2Production ceased in 2008 and production of a new model started in 2011; ^*3Kluger Hybrid (for the Japanese market) production ceased in 2007; ^*4Crown Royal production ceased in 2003, Crown Sedan production ceased in 2008

TMC Hybrid Vehicle Chronology