Géant hypermarket the anchor store at the Wahat Hili Mall in Al Ain opened on 9th September 2013. Géant hypermarket stocks and sells everything – fresh food, groceries, frozen foods, bakery products, butchery, seafood, textiles, fashion wear, shoes, jewellery, electronics, sporting goods, household items, household accessories, cosmetics, perfumes etc. plus a French style café Le Bistro. In addition Géant has a fabulous French bakery with over a hundred varieties of breads and cakes freshly baked everyday, a seafood market that offers an amazing array of over 150 varieties of the freshest seafood. Choicest meat cuts will be available at the butchery while the roastery and delicatessen will offer a fabulous selection of ready to eat hot meals. Géant will have the added advantage of offering the Casino brand of products imported from France, which offer great quality at good prices. In addition it will stock its own private label élan which offers a wide range of products at low prices. Contemporary design and layout, spacious wide aisles, easy to follow signage, warm customer service coupled with a no frills philosophy of offering customers quality products at the lowest prices plus the convenience of one stop shopping for all their needs delivers the promise of an extraordinary shopping experience. Géant attracts customers from all income groups from the low middle income families to the upper end of the income level. A huge multi-media campaign has been mounted to launch Géant in Al Ain – print, radio, outdoor and digital will be used extensively to create brand awareness. A two- tier consumer promotion will offer immediate redemption to win shopping vouchers and a grand draw to win a Nissan Ultima. Post the launch campaign an aggressive all year round marketing will ensure a high level of customer flow and visibility for the brand. Commenting on the decision to open Géant in Al Ain, Mohammad Ashfaq, Group Head – Géant, UAE said, “Our decision to open a store in Wahat Hili Mall, our first store in in Al Ain was based on the tremendous potential we see for retailing here. The mall is designed and structured uniquely to attract shoppers and its management vision of international standards combined with local know in our view positions it strongly”. Patrick Lasfargues, Business Partnership Director, Groupe Casino said, “The success of Géant hypermarket is based on the availability of top international brands, as well as high value substitutes and the extensive array of local product lines to serve every need. The economy of size also works in favour of customers, who receive maximum value. Our new hypermarket in Al Ain is modeled to match the best on offer in France. Géant's philosophy world over is to offer value to the customer in the best environment possible. Its strength lies in offering the lowest prices in an aesthetic ambience“. According to Yvan Baba, Country Head for Fu-com, UAE, “A strong international management team has been put together to manage the new store and ensure it is benchmarked against world-class standards“. About Fu-com, UAE Fu-com UAE is part of BMA International, which owns and operates both The RedTag Group and Retail Arabia. The RedTag Group operates a successful chain of Value and Discount Home Stores while Retail Arabia operates the Géant hypermarkets, Géant Easy supermarkets, GulfMart supermarkets and convenience stores in key GCC markets. In 1999 Retail Arabia acquired the franchise for operating Géant hypermarkets in leading GCC markets. Géant hypermarkets are a part of Groupe Casino, a French retailing giant with over 12,000 stores in 11 countries* with a turnover of more than Euro 30 billion, 20 per cent of which comes from international sales. Created in 1898, the company operates a variety of hypermarket and supermarket chains (Géant, Geant Easy, Casino Supermarche, Monoprix, Franprix/Leader Price), convenience stores (Petit Casino, Spar, Vival and Eco Service) as well as restaurants and cafes.
*at 2012 Retail Arabia launched the first Géant hypermarket in Bahrain in 2001, followed by Dubai in 2005 and Kuwait in 2009.
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