Dubai PR Network, Online Press Release from Dubai and Middle East
 
Education, Universities & Training(Education & Training)
Filter PR by
  

Memac Ogilvy Launches Pilot Red Academy Initiative to the American University of Beirut

 
Memac Ogilvy Launches Pilot Red Academy Initiative to the American University of Beirut

March 09, 2023:  Aiming to equip students with invaluable knowledge and hands-on experience as they prepare to enter the borderless communications industry
Beirut, Lebanon, March 2023: Memac Ogilvy, the leading creative agency in the Middle East and North Africa (MENA) region, hosted its first Red Academy program at the American University of Beirut in March, offering students from the Suliman S. Olayan School of Business (OSB) a unique guided learning opportunity. 
The initiative is driven by the commitment of both the agency and the university to support and showcase the talent of the youth around the region, with this pilot collaboration as an exciting first step. This initial Red Academy program comprises three in-person workshops, led by expert speakers from Memac Ogilvy, and involves 80 talented young individuals, working in small groups, who seized the opportunity to embark on this thrilling educational journey.


The sessions are designed to allow students to discover and explore the role of influencer marketing and to understand the basics of behavioral science and how to utilize it for successful and high impact communications campaigns, as well as introducing business-to-business influence and effective strategic campaign planning.
In line with Memac Ogilvy and AUB’s long-term joint commitment to equipping students with the required skills and experience to excel in an aggressive labor market, the workshops will give the aspiring professionals the chance to showcase their skills through a competitive series of progressively more difficult assignments.
Students whose assignments stand out will be recognized as winners, and those taking first and second place will be awarded internships within Memac Ogilvy's departments of advertising, public relations and social media.


Samer Abboud, Memac Ogilvy’s Regional Chief Growth Officer for MENA, said: “We are proud to be partnering with AUB and to launch this initiative as part of our ongoing commitment to highlight the exceptional Lebanese and regional talents who are endeavoring to develop smart and creative campaigns amid the ongoing financial, political and social tensions in the country. As leaders in the local and global marketing industry, Memac Ogilvy’s experts are pleased to invest their time and knowledge to ensure the success of the Red Academy workshops and the achievement of its objectives. We are raising students’ awareness of the importance of making an impact and keeping pace with the digital revolution.” 


Dr. Yusuf Sidani, Dean of the Suliman S. Olayan School of Business, said: “We are thrilled to be partnering with Memac Ogilvy on this endeavor, which demonstrates our commitment to engaging with the corporate sector in a meaningful and effective manner. This enriches the experience of our students, better preparing them to manage high-impact campaigns and grasp the changing landscape within the communications industry.” 
Targeting OSB students, this initiative aims to broaden young people’s knowledge, give firsthand experience and develop the essential skills for a career in the advertising and public relations industry. 

 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 21037 times
PR Category : Education & Training
Posted on : Thursday, March 9, 2023  3:16:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Winners of Study UK Alumni Awards announced in Saudi Arabia
Next Story : GEMS Education Announces Opening of GEMS Metropole School – ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
Hunger Hotspots Report: Famine Looms In Gaza While Risk Of Starvation Persists In Sudan, H... [41258-Views]
Urgent Call To Action To Address Historic El Niño Drought In Southern Africa [40914-Views]
Cathay Pacific to launch direct flights connecting Hong Kong and Riyadh [29655-Views]
Last-Minute Eid Shopping With Max Fashion's New Collection [9422-Views]
Emirates scores 3 top awards for Inflight Entertainment, Connectivity, and Premium Economy... [9172-Views]
Living Proof® Brings Its Pioneering, Science-Backed Haircare Solutions To The Region [8307-Views]
REDTAG Presents a Range of Captivating Styles with its Eid Al Adha Collection 2024 [8286-Views]
SHREE Unveils New Store in Dubai Silicon Central, Bringing Contemporary Fashion to the Hea... [8200-Views]
Eid Al-Adha Gifting with Lush Middle East | Eid Exclusives, Haircare Sets and Spa Treatmen... [7983-Views]
Danube Group Onboards Dubai Media Inc. as Their Official Media Partner [7798-Views]
ADFD and AIIB host knowledge exchange workshop, Paving way for enhanced climate action ini... [7728-Views]
LINDBERG Sun Titanium: Impossibly Lightweight [7585-Views]
Spin, Win & Celebrate! Deerfields Mall gears up for Eid al Adha [7216-Views]
SharkNinja Makes Waves in Dubai with First-Ever Middle East Showcase and Regional Launch o... [6896-Views]
Introducing the LUSH Spa: A Sanctuary for Self-Care and Holistic Wellbeing [6863-Views]
Yates takes lead at Tour de Suisse summit finish [6826-Views]
Meet Your Hair Care Match With Lush's New Gift Sets [6822-Views]
Abu Dhabi University Climbs 79 places in the 2025 QS World University Rankings [6646-Views]
Dubai SME and Danube Group Sign Cooperation Agreement to Boost Market Opportunities and Fo... [6585-Views]
2024 marks a break through for sustainability in the GCC, PwC report [6539-Views]
Economic Integration Committee reviews progress of National Registry, discusses UAE's ende... [6539-Views]
Celebrate kindness and joy with Lush's festive Eid collection [6503-Views]
LG Delivers Sensational Summer Vibes Through Soundbar's Spatial Sound Technology [6330-Views]
EarthSoul celebrates World Environment Day with expert panel on environmental stewardship [6310-Views]
Savanna Presents Their Conscious Capsule Collection: Back To Roots: Edition 1 [6261-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories