19 October, 2015 - The All-New Sonata is celebrating being recognized as Saudi Auto magazine’s car of the year. The dynamic vehicle was introduced in Saudi Arabia in 2014 and has taken pole position in the annual awards thanks to its advanced technological features and refined design in keeping with Hyundai’s ‘Modern Premium’ brand direction. Commenting on the accolade, Jin (James) Kim Vice President and Head of operations for Hyundai Africa and Middle East said: “This type of recognition from one of the leading publications in our biggest Middle Eastern market is invaluable. It reaffirms our position as the regions second biggest automotive manufacturer and one of the leaders within the midsized sedan segment.” The All-New Sonata was judged by a panel of technical experts within the Saudi Auto team which recognized the model as the strongest performer in the segment beating competitors such as Nissan and Toyota. The winning 7th generation of the Sonata was the result of three years of research and development conducted by Hyundai in the Middle East and around the globe, in order to maximize product competitiveness and satisfy the diverse needs of the Middle East market. “The All-New Sonata is spectacular from all angles - from its dramatic exterior look, to its overall design concept which focuses on ‘Inner Force’, a theme that points to evolved aesthetics and confident perfection - this vehicle is a deserving winner of our car of the year award,” said Bakur Azher, publisher & editor in chief of Saudi Auto Magazine. The model has proved extremely popular with 28,556 units sold in the Middle East in 2014, a 6 percent rise year on year. The Sonata has traditionally been one of Hyundai’s best-selling models across the Middle East and since its introduction in 1985, cumulative global sales have reached almost seven million units.
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