Compared to 2013, Samsung sold three times as many TVs at GITEX and 50% more products this year DUBAI, UAE - October 22, 2014 - Samsung Gulf Electronics, Co. Ltd. experienced a sales surge at this year’s GITEX Shopper, with total sales doubling on last year’s show. Samsung’s TV division did even better, clearing triple what it sold during GITEX Shopper 2013, and signaling high demand for its line of large-screen UHD TVs. Commenting on the jump, Vinod Nair, General Manager of Audio Visual Sales and Marketing, said, “Each year, Samsung reaches out to our most loyal customers and new consumers by putting our most ground-breaking products on the stand. To see triple the sales for the TV division is a gratifying sign that our one-of-a-kind products are exciting consumers across the UAE.” Known for its high footfall and hot promotions, GITEX Shopper is coveted for bringing in sales spikes for power retailers, but the record number of visitors to this year’s GITEX and Samsung’s strong product line-up has made 2014 a bumper year for sales. Within the television category, Samsung showcased its full range of SMART TVs this year, including the world’s largest curved 105” television and flat 110” UHD TVs. Developed with optimal curvature 4200R, Samsung’s Curved UHD TV line delivers a bold theatrical experience with crystal clear picture quality. The line has also been touted for fundamentally changing the pace of innovation by setting the new standard for how a television should look and viewing should feel.
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