 DUBAI, United Arab Emirates, 10 March, 2014 - Al Tayer Motors, the Ford and Lincoln importer-dealer in the United Arab Emirates, triumphed in Ford Middle East’s recent Service Excellence World Cup, securing the trophy for “Best After-Sales Team” and runner-up titles for “Best Service Advisor” and “Parts Counter Person”, in a tough challenge that brought together some of the best talents from Ford dealerships around the region. 'The Service Excellence competition is a great opportunity not only to get our dealers’ after-sales teams to compete for the title, but also to ensure they all have the best skills in the industry across the Middle East,' said Chris Noel, Ford Middle East's director of Customer Service. “We congratulate the Al Tayer Motors combined After-Sales team for this outstanding achievement across the various disciplines. They have done a great job and stood out among the region’s top contestants thanks to their commitment to providing some of the highest levels of after-sales services in the region. We commend them for demonstrating their expertise and skills acquired through the Ford Motor Company certification programme. The Ford Service Excellence Cup is an incentive to help sharpen the skills of service advisors, technicians as well as parts counter clerks and help them better serve their customers and achieve higher levels of satisfaction. And taking part in this regional contest is quite challenging, where all participants must be certified through the Ford Motor Company Certification programme and go through a series of internal tests where only the best would be chosen to represent their dealership in the regional finals. Regional finalists initially would demonstrate their skills at the dealership level, and advance to compete among the best from all the Ford dealerships in the Middle East. “We are very proud of this achievement,” said Boulos Massoud, general manager for After-Sales at Al Tayer Motors. “Al Tayer Motors takes after sales and customer satisfaction very seriously, and our teams undergo continued training and development as we work to deliver the high level of after-sales support and customer satisfaction that our Ford customers expect and deserve. This shows our efforts are well on track.” About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com
Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens. The Ford Grants is a grass-root level initiative that has offered US$1.3million in grants to more than 150 Middle Eastern environmental projects since 2000. Ford Warriors in Pink® is a breast cancer community-based awareness initiative recognising the strength and courage it takes to deal with the everyday challenges of battling breast cancer throughout the year. Ford Driving Skills for Life is a free programme designed to impart safe driving practices to students to help improve their road safety record.
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