Dubai PR Network, Online Press Release from Dubai and Middle East
 
Beauty and Cosmetics(Lifestyle)
Filter PR by
  

BYREDO Bal d'Afrique: A Juju State of Mind with Mikey February

 
BYREDO Bal d'Afrique: A Juju State of Mind with Mikey February

As the third chapter in the 2023 Bal d’Afrique retrospective, a new film in collaboration with South African pro surfer Mikey February celebrates the hypnotic rhythms of surfing in Africa, and the joy and community he creates around it.

“As an avid surfer myself, I understand how the sport situates you within the landscape. Wherever you go to chase the waves, you’ll find new cultures and a group of like-minded people. We wanted to spotlight the vibrancy of the surf scene in Africa with new generation icons like Mikey February.” Ben Gorham, Founder & Creative Director, BYREDO. 

Born in Woodstock, Cape Town, a year before the end of apartheid and the desegregation of beaches, February grew up next to the water, within reach of surf capitals like Jeffreys Bay. Having picked up the sport since the age of 6, he became the first Black South African surfer to qualify for the 2018 World Tour. 

“I’ve been so fortunate to base my life around surfing and the ocean, slowly but surely realising what an amazing impact it has outside of the sport, realising that it brings joy and happiness to a lot of other people.” Mikey February, pro surfer.

In a film directed by Roberto Colombo, A Juju State of Mind with Mikey February captures February’s dynamic movements in the ocean, catching the breaks with his charismatic freestyling, and his role in uniting the sport with the traditions of music and dance. The beat of the waves, the pace of the music – a unique synergy emerges in and out of the water through this poetic montage, detailing his playful interactions with the community at large. 

“When you look at African surfing and where the inspiration comes from, it’s one part surfing, one part music. I’ve been to places in Ghana where the kids were dancers before they were surfers, you can see that translate into how they warm up to go surfing, the way they surf and their style.” Mikey February, pro surfer.  

Drawing upon the little-known link between the culture of dance and the tempo of surfing, the film captures the unique pace and feel of the waves in Africa. Filmed in February’s hometown, he brings music, surf, and community together through their shared flow and energy.

Continuing the story between BYREDO and the world of surfing, a new limited-edition collection will be released in collaboration with British-born Ghanaian artist and social entrepreneur Joseph Awuah-Darko. With his keen focus on the circular economy, the artist’s multi-disciplinary practice draws upon autobiographical themes of spirituality and identity, expressed through paintings and tapestry works that often begin through the weaving of found plastic. Now, four of his tapestry designs will be translated into prints on limited-edition surf t-shirts, produced in collaboration with Stockholm Surfboard Club.

Cutting between individual introspection and shared moments, the new chapter reflects the personal connections and collective memories at the heart of Bal d’Afrique. Over a decade since its launch, the evolution of the scent sees it embracing the core of its inspiration — the people, culture, creativity and art across Africa. 

Bal d’Afrique – available in BYREDO boutiques. 
For 50ML, the fragrance retails at 772 AED. For 100ML, the fragrance retails at 1,096 AED.


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 53091 times
PR Category : Lifestyle
Posted on : Tuesday, August 29, 2023  12:52:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Bafleh Jewellers Crowned Industry's Legend Award at IIJS Pre...
Next Story : JACOB&CO. “The World is Yours Dual Time Zone” Timepiece
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
Captivating Circus Shows Mesmerize Visitors at Mercato during Dubai Summer Surprises! [34936-Views]
Turtle Power for Bath and Shower! [26515-Views]
Seven drivers to battle for world championship title in formula e's thrilling season 10 sh... [12911-Views]
Experience the Magic of Mercato: Circus Shows, Comedy Acts, and Shopping Extravaganza This... [11086-Views]
Tawam Hospital Performs Life-Saving Surgery on 15-Year-Old Emirati Boy After Serious Car A... [9286-Views]
Natuzzi Italia Celebrates Italian National Day as Gold Sponsor in Dubai and Abu Dhabi [7843-Views]
UAE, UN discuss SDG cooperation at High-Level Political Forum [7560-Views]
Seek Solace in Silence at InterContinental Maldives Maamunagau Resort this Summer [7236-Views]
First cohort of Emirati Graduate Trainees complete EGA's one-year leadership development p... [7031-Views]
Global Aerospace Summit 2024 set to fast-track greater investments for the future of the a... [6900-Views]
Zayed Sustainability Prize Demonstrates Global Reach and Impact with over 5,900 Submission... [6900-Views]
Ministry of Economy reviews new Competition Regulation law and its role in developing regu... [6630-Views]
Acer unveils new Chromebox Mini for enhanced digital signage solutions [6527-Views]
FIAT celebrates its first 125 years and smiles to the future [6462-Views]
New Ford Raptor T1+ Ready for Rally Raid Terrains – Including Dakar [6388-Views]
USA Basketball Men's National Team Arrives in Abu Dhabi [6088-Views]
44.01 completes $37m Series A investment round [6043-Views]
SITA wins heathrow airport's confidence with contract extension for network infrastructure... [5900-Views]
Beat The Summer Heat with Al Ghurair Centre's Fun Indoor Carnival Activities for Kids [5150-Views]
SailGP announces 2024/2025 Season calendar, a year-long spectacle of high-octane racing an... [5133-Views]
Tron Energy Technology Corporation and MAP-Tron-E, Sign MoU for Taiwanese IP Electric Bus ... [5129-Views]
Mohammed Bin Rashid Library Organises Blitz Chess Tournament in Cooperation with UAE Chess... [5059-Views]
e& UAE announces the winners of ‘SMB Awards 2024' [4908-Views]
Turkish Airlines Commences its Istanbul-Turin Flight Route [4871-Views]
Al Masaood Automobiles Announces Reduced Prices on Nissan Brakes Services [4867-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories