Instagram Reveals Exclusive Statistics on Usage in the Middle East throughout the 2022 World Cup - including Top Hashtags, Reels, Players and MORE!

Held in the Middle East for the first time since its inception, the 2022 FIFA World Cup in Qatar was followed across the world with utmost enthusiasm and passion, as it united people to celebrate together through the power of football.

On Instagram, our data shows that the MENA region hosted one of the most active audiences on the platform who showcased their support and cheered for their favorite teams! From Morocco’s historic success story at the Qatar 2022 World Cup to Argentina’s remarkable win, here’s how the MENA region celebrated the 2022 FIFA World Cup on Instagram: 

 

Record Meta stats: 

• Leo Messi's World Cup post is now the most liked in Instagram history

• WhatsApp reached a record 25 million messages per second during the World Cup final

 

Some of the most mentioned MENA football players who participated in the World Cup on Instagram:

1. Yassine Bounou

2. Achraf Hakimi

3. Hakim Ziyech

4. Youssef En-Nesyri

5. Salem Aldawsari

6. Sofiane Boufal

7. Sofyan Amrabat

8. Saleh Alshehri

9. Achraf Dari

10. Abdelhamid Sabiri

 

Top countries with users who used Morocco's flag on Instagram during the World Cup:

• Morocco

• France

• Spain

• Italy

• Jordan

• Germany 

 

Top MENA countries with users who used Argentina's flag on Instagram during the World Cup:

• Jordan

• Egypt

• Saudi Arabia 

• Morocco 

• Qatar

 

Some of the top hashtags used by people in MENA in World Cup tagged content on Instagram:

• #qatar2022

• #worldcup

• #qatar

• #fifaworldcup

• #fifaworldcup2022

• #morocco 

 

Some of the most played World Cup Reels created in MENA on Instagram:

• https://www.instagram.com/reel/Cld5hyqDqds/

• https://www.instagram.com/reel/Clo0pvDBxTi/

• https://www.instagram.com/reel/ClddEp7IYDl/

• https://www.instagram.com/reel/CmFBUh4rmqa/

• https://www.instagram.com/reel/CltFRikIG8t/