Dubai PR Network, Online Press Release from Dubai and Middle East
 
Education, Universities & Training(Education & Training)
Filter PR by
  

The American University of Beirut Reveals its New Logo that Reaffirms its Identity and Role in the Region

 
The American University of Beirut Reveals its New Logo that Reaffirms its Identity and Role in the Region

As it welcomes its 157th academic year and embarks on a new era of being based in Beirut but with a more global reach, the American University of Beirut (AUB) unveiled its revamped and uplifted logo on August 31, 2022.

“This fresh and distinctive new look reaffirms our identity as one of the oldest and most prestigious universities of the Global South, one that is firmly rooted in Beirut, yet with an increasingly robust global presence,” said Dr. Fadlo Khuri, AUB president, in his message to the AUB community announcing the new change.

The American University of Beirut has been through numerous changes over the decades, including its logo which has had 20 different forms since 1866 but has always retained the same essence. Yet, despite all the changes—even changing the university’s very name in 1920—the American University of Beirut has always remained true to its enduring mission and its aspirational vision of realizing a better tomorrow for the people of Lebanon and beyond.

The new logo reflects the university’s core identity, long history, and proud heritage, as well as its rootedness in Beirut and its longstanding values. “The cedar tree with its proud and healthy roots reaffirms our commitment to AUB’s eternal home, while our motto ‘that they may have life and have it more abundantly’ in Latin is brought to the fore,” Khuri said. “This is a vital element of our ethos as an institution, one that inspires hope and builds better futures for our own community and for the communities that we and our graduates serve.”

Khuri explained that there are several important reasons for this uplift at this particular time. He spoke about the new phase in the university’s bold trajectory, opening twin campuses outside of Beirut—the first in Pafos, Cyprus—in addition to expanding AUB’s global reach through strategic online offerings, a stronger presence in North America, in addition to other initiatives. “As we look to connect with new audiences outside our Beirut base, it is critical that our messaging is straightforward and our identity clear. In a world of acronyms, the words behind them can get lost or misunderstood, so spelling out the full name is more important than ever, although internally the ‘AUB’ we all know and love will continue to be used.”

Another noticeable change in the AUB visual identity is the red that is being referred to as Berytus Red, which is inspired by the distinctive brownish red soils of Lebanon and reminiscent of the red wax used with the American University of Beirut’s seal to mark official documents, including diplomas. In addition, a new Arabic typeface is being created to be far more agile and versatile than the calligraphy that had been used before. An additional important reason for the new logo is that it was specifically designed to be read clearly across all types of media, including social media.

“Despite all the changes, when you look back at the AUB logo through history, you will see that the new logo is not so much a departure as a fresh take on our historic identity,” Khuri added.

Khuri concluded his message by stating that “the American University of Beirut is and will always remain vital and vivacious, transforming itself to serve its communities and fulfill its mission in the face of changing circumstances and surrounding realities. Yet, as this new logo attests, what really matters about this university—its abiding commitment to excellence and service to the people of this region and beyond—will never change.”


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 13296 times
PR Category : Education & Training
Posted on : Wednesday, August 31, 2022  4:52:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : GEMS World Academy – Dubai Hosts Cricket Great Wasim Akram a...
Next Story : PACE Group Announces Launch of its 4th Affordable British Cu...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
World's First Sheglam Store in the Middle East [22214-Views]
Dubai Jewellery Group Dazzles with Unprecedented Offers at the Dubai Shopping Festival [8483-Views]
QNET's Swiss Luxury Brand Bernhard H Mayer Unveils New Jewellery Collection [5965-Views]
Dubai's Charitable Preloved Clothes Chain Thrift For Good Pledges 100% of Profits To Emerg... [4366-Views]
Record-Breaker Max Verstappen and Other Historic F1 Moments from 2023 Season [4038-Views]
Dubai Airports Celebrates UAE 52nd Union Day and Embraces the Year of Sustainability [3846-Views]
Emirates Group receives Platinum Impact Seal in UAE Year of Sustainability from the Nation... [3710-Views]
Delight in unforgettable Festive Season at Grand Millennium Al Wahda in the Centre of Abu... [3694-Views]
Air France-KLM and Etihad Airways Announce Frequent Flyer Partnership [3649-Views]
Malabar Gold & Diamonds Expands into Canada; Launches 335th Global Showroom [3419-Views]
Dubai Free Zones Council Enhances the Attraction of National Talent and Streamlining the I... [3374-Views]
Redefining Excellence: India International School, Sharjah, Leaves a mark in History with ... [3296-Views]
Fouquet's Dubai Launches “Pardon My Brunch” [3296-Views]
Etihad Airways Celebrates 20th Anniversary with Iconic Fly-past at Formula 1 Etihad Airwa... [3276-Views]
Summary of Weekly Real Estate Transactions for the Week Ending 24 November 2023 [3198-Views]
Panasonic Highlights Innovation and R&D Fundamental to Electrical Wiring Devices Superiori... [3190-Views]
Hamdan bin Mohamed bin Zayed presents Trophy to Formula 1 Etihad Airways Abu Dhabi Grand P... [3177-Views]
BlackBerry Quarterly Global Threat Intelligence Report Shows 70 Percent Increase in Novel ... [3120-Views]
Hamdan bin Mohammed leads Dubai Run as 226,000 People take part in World's Largest Communi... [3091-Views]
Theyab Bin Mohamed Bin Zayed Witnesses Signing of Strategic Partnership between Etihad Rai... [3091-Views]
Danube Home Announces the Mad Red Sale – The Biggest Loot of the Year! [3059-Views]
Mohammed Bin Rashid Library Hosts Emirates Youth Symphony Orchestra on 27 November [3046-Views]
Food Consumption in the GCC to Grow at a Steady Pace, says Alpen Capital [2968-Views]
Zero-Emission Vehicle Innovator Wisdom Motor Brings the GCC's First 12-Meter Hydrogen City... [2952-Views]
niluu the Vegan Silkwear Brand Celebrates the Animal Kingdom with Elegant Print [2849-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories