January 9, 2020 — Michael Kors is pleased to announce the launch of its new Spring 2020 Michael Kors Collection ad campaign, photographed by the renowned Dutch duo Inez van Lamsweerde and Vinoodh Matadin.
Shot on the grounds of a Beverly Hills estate, the ad campaign featuring models Ugbad Abdi and Rianne Van Rompaey tells a story of timeless American style, focusing on private moments of languid luxury.
“My spring collection is a celebration of the best of American style,” says Michael Kors.
“The Collection campaign focuses on a mix of ease and glamour that is inherently American, and the layers of sophistication, irreverence and romance found in the images complement that juxtaposition.”
Throughout the images, crisply tailored separates in luxe neutrals, plaid and gingham are juxtaposed with soft, romantic dresses, while stars, stripes and bold dots lend a patriotic wink. The global campaign will debut in January, with print ads running in spring issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
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