Dubai: 2 October, 2014: The great British retailer Clarks has selected Dubai as one of only three cities in the world to debut its new look concept store as the iconic British shoe brand continues to expand across the globe and introduce itself to an ever growing customer base in the Middle East. Dubai is the first city in Asia to host the new design that features a contemporary retail design and layout while putting the brand’s British roots pride of place, featuring the Union Jack flag on the store exterior in the world famous Dubai Mall. The new premium store features an upmarket fit-out including premium flooring, improved lighting and a patterned design on the on the walls. The space will showcase the Autumn Winter 2014 collection for men, women and children in a way that represents the stylish brand as much as the product. This season’s women’s collection seamlessly blends style and substance, with its inspiration coming not only from the brand’s unique heritage but also from the catwalks and latest trends on the street. From smart to casual, shoes to boots, authenticity is blended with influences from the Clarks archives and iconic classics reinterpreted into contemporary styles. AW14 once again presents a well-established collection of timeless women’s boots, while casual flats go from strength to strength with a contemporary take on seasonal classics. Mid-heels, meanwhile, comprise must-have features, including premium brush-off leathers and stacked heels, ticking all the boxes in the quest for catwalk style. Adding substance to style, Clarks Plus intelligent underfoot cushioning is a feature of selected AW14 styles. With posture boosting technology, Clarks Plus helps to redistribute bodyweight more evenly around the foot and subtly reduces its forward pitch in high heels. For the men’s collection inspiration has been taken not only from key seasonal trends but also from Clarks own unique and remarkable archive. Described as ‘the hand of Clarks’, it’s these influences in particular that have helped create a stylish men’s collection that combines the classic and the contemporary with the shoemaker’s craft. Clarks has seamlessly bridged the divide between work, rest and play, between night and day, with a versatile and wearable collection. Distressed suede, antique finished and polished leathers are among the materials of choice. Head-turning looks and lines are at the heart of the collection. Add technologies like Clarks Plus, Active Air Vent, and GORE-TEX®, and you have the complete package for AW2014. AW14 brings with it the most complete collection of children’s shoes and boots yet. Around the world, millions of mums and dads trust us to deliver an unrivalled combination of fit, quality and durability. They also trust us to deliver style and versatility, with an Autumn Winter 2014 collection that effortlessly caters for every taste, every occasion and every kind of weather. The Clarks design team have taken their inspiration not only from their own unique archive but also from the fashion capitals of the world, with mini-me a seasonal must-have. Clarks' trained fitters know all about kids' feet and how they develop over time. To ensure that your child gets the perfect fit from this new collection, Clarks developed the iPad Foot Gauge, a portable measuring device using an iPad with a specially designed foot plate and digi-tape. This innovative technology makes it fun and easy to select the perfect shoe for your little ones. Experience the new Clarks concept store in The Dubai Mall today.
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