Thomas Cook Extends Partnership with Amadeus in Egypt

• Amadeus appointed as primary global distribution partner offering enhanced content and customised solutions

• Renewed agreement to enable Thomas Cook to ensure optimal business efficiency and boost Egyptian tourism sector

Dubai, United Arab Emirates - 24 December 2013: Amadeus, a leading technology provider to the global travel industry, has announced the renewal of its partnership with Thomas Cook in Egypt. Under the agreement, Amadeus will be the primary global distribution system (GDS) and technology partner for Thomas Cook, allowing the travel leader to rely on powerful and accountable solutions at every step of the journey – planning, booking and post-booking.

Amadeus solutions have been critical in ensuring that Thomas Cook delivers award winning service to its business and leisure customers and strengthen its leadership position in the Egyptian travel industry. Using Amadeus' customised solutions, Thomas Cook has been able to enhance operational efficiency while minizing costs and maintaining revenue growth and diversification.

Khaled Gad Elmawla, General Manager, Amadeus Egypt, said: “The Egyptian travel and tourism sector is at a significant crossroads and it is imperative for the various players in the industry to work together to ensure the region regains its former glory. Towards this direction, Amadeus has consistently prioritized working with the right partners to bring in new and innovative technology solutions that will take the regional travel industry to new heights. The renewal of our agreement with such a powerful leader in the market is testimony to this fact and we are confident that our partnership contribute towards meeting this objective.”

Antoine Medawar, Vice President, Middle East and North Africa, Amadeus, said: “Thomas Cook has established itself as a leading travel agency in Egypt with its investment in new solutions that better meet customer needs. The extension of the agreement indicates the effectiveness of our collaboration, the commitment we have towards our most valued customers as well as our full support to Thomas Cook development plans. The partnership has also allowed Amadeus to touch and empower a wider network of end travellers.”

Partnering with Thomas Cook since 2009, Amadeus has enabled the company to invest in technologies that are increasingly gaining importance in the region as well as globally, including mobile and online. In fact, Thomas Cook is among the pioneering travel agencies in Egypt to have launched Amadeus Mobile Traveller to provide customers with the highest level of support through their journies.

Mounir Kamal, Managing Director, Thomas Cook Egypt, said: "The Thomas Cook-Amadeus collaboration has been instrumental in maintaining our competitive market positioning by enabling efficient, high quality rollout of services to our customers. In line with our long term goals, Amadeus end-to-end solutions have contributed significantly towards optimizing our business efficiency. The renewal of our agreement comes on the back of our shared vision to boost the Egyptian travel industry and I am confident that Amadeus' support will help us further invest in new innovations that meet the diverse needs of the region.”