For ladies, it's a weekend not to be missed

Dubai, UAE; 23 September 2013 – What could be better than a day out with your gal pals indulging on Dubai's best shopping, entertainment and pampering experiences? Well, extend it for three days and you have a fantastic weekend not-to-be missed.

NIVEA has signed on board as Ladies Day Out headline sponsor bringing everything women could ever want in a three-day bonanza on 25th-27th October, 2013 at the iconic Sky Bubble, Meydan Racecourse.

“We've put together an exciting line up of activities from amazing beauty make-overs to exciting fashion showcases; from inspiring career advice to practical DIY tips. We've expanded the ladies day out concept in all possible ways to ensure a weekend filled with fun, entertainment, glamour, indulgence and inspiration,” said Rebecca McConnell, Marketing Director, Turret Media, organisers of the event.

Naheel Abdelall, Marketing Communications Manager NIVEA MENA, said: “We are delighted to be the main partners of the first Ladies Day Out as it gives women across the region an opportunity to shop, get pampered and relax all under one roof. We are looking forward to interacting with our beloved consumers, and we welcome everyone to our NIVEA stand to come and meet our NIVEA skincare expert, Sabine Schulz, who will be offering personalised skincare advice throughout the event.”

For many, nothing could be more exciting than getting their hair done or having their make-up applied by a professional. There are plenty of chances to do that at the event's Hair and Make-Up Academy, where experts demonstrate simple and fancy hair-styling tips and conduct make-over sessions using the latest colours and techniques.

Going beyond cosmetic changes is an option worth trying at The Boutique Image Consultation Studio, a series of private consultation booths where ladies can get a complimentary 15 minute appointment with life changing advice from professionals on how to look and feel amazing.

Health and wellness aficionados will find the Rejuvenation Centre an oasis for relaxation and pampering, with express spa treatments and advice from experts on healthy living.

Visitors will also be treated to a stunning visual showcase of the latest fashion trends at the Estee Lauder Fashion stage, where established designer brands and emerging fashion labels are featured in scheduled catwalk shows. It's also never too late to know your bra size, thanks to lingerie experts from TKD Lingerie. Most women get it wrong when it comes to this important undergarment, so make sure you get your size right by visiting their Perfect Fit stand

Plus, get a chance to be on the runway as casting agencies will be onsite to spot potential models. This could be your stepping stone into the glamorous world of fashion modeling.

For a little bit of inspiration, successful entrepreneurs and life-coaches will share their experiences at the Health, Wealth & Wellbeing Theatre where you can pick up an idea or two on how to boost your career, launch your business empire or re-discover your confidence

Those who fancy becoming a DJ can learn the tricks of the trade at the Movida DJ masterclasses, while golf enthusiasts can compete against friends at the driving range simulator and if you're the type who wants to fix things, you'll enjoy the Do It Yourself workshops where you can learn practical home improvement skills.

All these exciting features and activities have been made possible by the generous support from event sponsors such as NIVEA, Mercedes Benz, Highland Spring, Estee Lauder, Armaf (Sterling Perfumes), TKD Lingerie, and The Boutique.

And the great news is that all these you can experience for just AED100, if you're the early bird type; otherwise, entry fees on the day of the event will cost AED120 – a modest spend for a day out you will never forget. For more information, visit the event website at www.ladiesdayoutdubai.com.