Grazia Makes History By Going Live at Dubai Festival City

Women’s fashion magazine to host a ‘first of its kind’ week-long experience at the mall 

Dubai, UAE, November 1, 2016:  Grazia Middle East announces it is going Live for the first time as its editorial team prepares to produce the weekly magazine from Dubai Festival City on 4-12 November. Grazia Middle East will be brought to life in an immersive and interactive display, giving shoppers the opportunity to experience firsthand, a ‘week in the life’ of one of the region’s most popular women’s magazines.

The event sees the editorial team producing the content for 16 November issue, alongside other fashion, beauty and lifestyle-themed activities for mall-goers to take part in. Grazia Live will be a unique opportunity to experience different elements of the magazine creation - including live photoshoots, beauty product testing, blogger panel discussions as well as screens showcasing the latest Autumn/Winter collections which will be available to purchase on the day.

The live experience will be sectioned into multiple zones - The Grazia Studio, where fashion shoots will take place, a Beauty Bar, Style Closet and the Grazia Lounge, where popular regional bloggers and social influencers will participate in panel discussions with the editorial team and will also be available for photo opportunities with fans, followers and readers.

“This partnership with Grazia is ground-breaking, as for the first time ever we are allowing readers, fans and visitors the chance to be a part of the production of one of their favourite magazines. We believe that Festival City is more than just a shopping destination - we are leading from the front by giving people the chance to have unique experiences and create lasting memories. We are delighted to showcase the mall’s new fashion offering and are very much looking forward to seeing the result,” said Steven Cleaver, Director - Festival City Shopping Malls.
One of the most exciting ways that shoppers can get involved is to help choose the cover for the special live issue. Social media star and influencer Alanoud Badr, popularly known as Fozaza, will be the cover girl for the issue, however the final image used will be selected by shopper and fan voting.

Alison Tay, Editor-in-Chief of Grazia Middle East stated, “I’m so excited we’re launching such a pioneering event for the region through the Grazia Middle East brand. As well as bringing together the region’s best-loved influencers and experts in the fields of fashion, beauty and lifestyle, visitors will be able watch the magazine come to life, alongside our exclusive cover star Alanoud Badr. And for the first time ever in the Middle East, readers will be able to vote their preferred Grazia cover. We can’t wait to see everyone there.”

Style setters, celebrities and fashion enthusiasts alike will have the opportunity to experience the Grazia Live beauty bar, photo studio, vlogger studio, style closet and gallery from 4 November, whilst shoppers in the mall will also have the chance to be photographed for the magazine themselves! 
For more information and the full schedule of activity visit www.grazia.ae