Majid Entertainment Supports MIP Junior International Pitch to Discover New Talent and Partners from Around the World

UAE Lent Expertise to International Kids Entertainment Event in Cannes

Abu Dhabi, UAE, October 22, 2016:  Hundreds of kids’ entertainment producers and creators from around the world gathered under one roof between in Cannes earlier this week, to battle it out and showcase their unique creative concepts at the 2016 MIP Junior International Pitch competition. Leading the jury for judging panel was the General Manager of Majid Entertainment, a subsidiary of the leading Abu Dhabi Media Company, that lent its industry expertise in the development and production of kid’s content for broadcast at the international event.

The MIPJunior International Pitch takes place during MIPJunior, the leading showcase for kids programming, as part of MIPCOM, the year's most anticipated global market for entertainment content across all platforms, which gathers the world’s most influential industry players for four days of meetings, screenings and conferences, from 17 to 20 October 2016.  MIPCOM is regarded as one of the largest entertainment content conventions in the world, where the latest programming and partnerships are showcased and signed by major players in the entertainment industry. 

The participation of Majid Entertainment at MIPCOM comes in line with the strategic vision of Abu Dhabi Media in adopting key initiatives that support the evolution of the UAE’s media industry and overall development plans.

Commenting on Majid Entertainment’s role in the competition, H.E. Mohamed Ebraheem Al Mahmood, Chairman and Managing Director of Abu Dhabi Media said, “We are pleased to have an active role in such international platforms as it gives us the opportunity to connect with global industry leaders and understand the latest innovations in the field of entertainment broadcast production. It also allows us to engage with our peers and other creative professionals in the industry which in turn enables knowledge sharing and allows us to keep up to date on industry trends.”

Among the five finalists was The Meaning of by LUVA from Brazil which was chosen as the winning entry from a total of 145 entries from all across the globe. The competition’s jury panel had a challenging task of judging and assessing the numerous animation entries as the Principle Panellist. 

H.E. Al Mahmood added, “We’re also always delighted to support opportunities that celebrate the ground-breaking work done by promising creators who constantly set the bar for excellence in quality. Our presence as part of the panel has given us a great opportunity to explore innovative broadcast concepts and ideas which I believe would be a great fit with Majid TV’s young audience keeping in mind the local Arabic culture of the region.”

Other finalists included Bellboy Luke by Anyzac from South Korea, Bitkiz by Dandelooo from France, Charlotte and Frogson by Masterfilm Studio from Russia and Heroglyffix by CHF Entertainment from UK. 

Majid Entertainment is the company behind the launch of Majid Kids TV in the region that celebrated its first anniversary this year on 25 September. Founded as an ode to the hugely popular Majid magazine launched over 37 years ago, Majid TV has successfully provided young audiences over the last 12 months with rich content showcasing the region’s authentic tradition, values and culture. Majid TV aims to expand its show offerings further and provide fresh content to keep their audience entertained through the adventures of Majid, Amoona, Captain Khalfan and Kaslan.