Dubai, UAE, March 26, 2016: The MAX&Co. woman is forever stylish. She is serious about her clothes and fun in the way she wears them. Built on versatile, chic separates rich in colour and texture, the new MAX&Co. collection helps her look and feel at her best every day of the week - at work and play. KEY STORIES THINK PINK An antidote to year-end fatigue, feelgood rosey hues are supercharged with of-the-moment metallics in pieces brimming with texture and appeal. Carefully juxtaposed, structured and fluid fabrics, rigorous lines and soft volumes create a bold, feminine look. Jacquard, lamè and lurex are the foundations for sophisticated silhouettes. All it takes to switch from extra special to every chic is the addition of denim staples. CITY HARBOUR A bright contemporary palette of coral, optic white and blue. Classic marinière stripes with a zig-zag twist on clothing and accessories. Playful nautical prints and skirts with pleats inspired by stormy seas. These are the trademarks of a collection that feels like a sunny day by the seaside. Crisp poplin, light silk and breezy georgette are the fabrics of choice. URBAN NOMAD The mood is fashion muse on holiday in Marrakech, in the jet set days. Relaxed, elongated A-line silhouettes in warm sandy hues and organic textures - organza, linen raffia and cotton gauze - are the chic option for warmer days, as are summery pyjamas-inspired striped shirts, tops, long dresses and cropped pants in monochrome twill or golden silk. MARTINA GRASSELLI - ACCESSORIES FOR MAX&CO. Young and talented footwear designer, Martina Grasselli reinterprets the iconic derby shoe for MAX&Co. in two renditions - one black with gold metal circle studs and one ruthenium coloured, with crystal appliqués. Also available, fun platform sandals with large gem appliqués in a multitude of colours. All are handcrafted with love in Italy.
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