Dubai, UAE, March 24, 2016: Carven, the French brand opened its first store in the UAE in the heart of City Walk - phase 2 in the presence of the two creative directors Alexis Martial and Adrien Caillaudaud who unveiled the Spring/Summer 2016 collection to the press/influencers. The French house, was founded in 1945 by Carmen de Tommaso who was the first to make clothes for petite women (like herself); a very Parisian and democratic view of fashion design.
In 2010 the brand was relaunched with a contemporary and affordable positioning with men and women’s collections: including ready-to-wear, shoes and accessories. The new boutique focuses on Carven’s womenswear and features the label’s Spring/Summer 2016 collection where Adrien Caillaudaud and Alexis Martial allowed a gust of sea breeze to flutter through their Parisienne’s wardrobe. Taking a fresh and dynamic stance, she adopts masculine elements before diving into evening, taking her inspiration from the seabed. Oscillating between close¬fitting cuts and looser fits, the season’s silhouette expresses an airy elegance. « Inside¬out » jackets and men’s shirts give way to a Sixties style punctuated with circular cut¬outs. Dresses and tops suggest the influence of the diving suit, while pleats and frills float like the fins of an urban mermaid. A slogan t-shirt suggests the insouciance of youth, paired with a sensual short skirt. Always high¬-waisted, the trousers affirm its place as a mainstay of the Carven vocabulary. “Carven is a brand that conveys a beautiful sense of femininity and freshness that we look forward to continuing into the next era.” said Alexis and Adrien. Carven will make its debut in the UAE with its Spring/Summer 2016 collection of men’s and women’s lines.
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