51 East launches the first shop-in-shop in Qatar for renowned Ready-to-Wear fashion brand in Lagoona Mall Dubai, United Arab Emirates – November 5, 2015 –Weill, the 2nd oldest French Fashion House, is opening its doors in Qatar. The brand opens a brand new shop-in-shop in the heart of 51 East the renowned department store located in Lagoona Mall in Qatar. Established in 1892 by Albert Weill in the heart of Paris, today Weill is owned and operated by its founder’s heirs who remain faithful as ever to a savoir-faire that has been nourished by a richly crafted past. Heralded as the pioneer of ‘Ready-to-Wear’ fashion,’ Weill has become a byword for the very best of Parisian elegance through its production of sophisticated, yet practical daily-wear garments, season after season. This new corner follows all the elements that make up the setting dreamt up for Weill boutiques - sparkling lights, simple and elegant colour codes and feminine and refined decor showcasing modern and luxurious materials. Bernard Weill, the fourth generation of the Weill family, commented on the new corner: “Weill’s ethos is one of ‘fashion to be worn’ and it is a style philosophy that combines our strong heritage with modern, feminine twists. Our garments are imbued with a pleasing gracefulness allied to pragmatism, making them ideal everyday wear.” “Since opening our first store in the GCC in Kuwait, we have seen how beloved Weill is in this region, and are delighted with the continued expansion across the region,” he added. Weill’s reputation for providing the highest quality, most stylish couture at affordable prices has led it to achieve a global presence of 48 monobrand stores and more than 870 sales outlets. The GCC is already home to the company’s best performing store in the world, which is located at The Avenues 2 in Kuwait City, Kuwait.
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