An All-in-One Product Perfectly Suited to Your Modern Lifestyle! Get All the Benefits of Oils, Enhanced with Pro-V Science, in a Unique & Powerful Formula Especially Designed for Today’s Discerning Middle Eastern Women DUBAI, UAE, April 23, 2015: For thousands of years, women from the Middle East have relied on traditional hair oils to keep their locks shiny and nourished. While some are effective, these traditional oils carry a slew of downsides: they can lead to greasy-looking, pillow-staining hair that feels sticky and heavy. As a result, in recent years, modern women from across the region have been searching for an alternative to conventional hair oils - one that delivers myriad hair care benefits and is well-suited to their fast-paced lifestyles. Today, that alternative is finally here thanks to Pantene’s revolutionary Oil Replacement. The innovative rich and creamy product - which can be used on both damp and dry hair - blends various active ingredients, each designed to target and address a specific hair care issue. It works to add softness and shine to hair and delivers conditioning and damage repair benefits, giving hair all the benefits of oils - including shine, moisture balance, nourishment, damage protection, smoothness, and damage repair - without the downsides. “Pantene’s Oil Replacement combines the power of oils with breakthrough Pantene Pro-V science to treat hair,” said Dr. Steven Shiel, Pantene expert. “In addition, its creamy texture leaves hair looking and feeling smooth, soft, silky and nourished without weighing it down! For optimal results, the leave-in treatment should be used as the third step in Pantene Pro-V’s hair care regimen, comprising an invigorating Pantene Pro-V shampoo and conditioner.” Beauty Expert Huda Kattan echoed that statement, adding: “I am a huge fan of Pantene’s Oil Replacement Therapy - the final step in Pantene’s three-step hair care regimen. I literally notice such a big difference in my hair when I use the oil replacement therapy versus when I don’t. I use serums as well but this is one of my favorite leave-in treatments. I can live without the serums but I simply can’t live without the oil replacement therapy. I only apply it to the ends of my hair and it completely changes its texture, leaving it it shiny, soft, beautiful, and frizz-free.” To reap the benefits of this remarkable product, all you have to do is rub a walnut-sized amount of Oil Replacement between the palms of your hands; distribute it evenly through your wet hair along the length, avoiding the roots; and leave it in your hair. It is that simple!
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