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In a recent article on social media management in Hotelier Middle East magazine, expert Martin Kubler, mentioned that Laurent A. Voivenel from HMH - Hospitality Management Holdings is perhaps the region's first hospitality CEO to have his own Facebook page. Martin is not only a social media expert but is the owner and director of 'Consulthotels', an ultra-boutique hospitality consultancy in Dubai. He believes such a strategy is the future of social organisations and hospitality companies that offer their guests, staff, suppliers, and the general public means to reach their senior management team that go beyond a boring contact form on a website.
Though created only a few months back, Laurent's Facebook page has already got 21,772 fans. As to why it was necessary to have his own Facebook page in addition to the company page, Laurent explained, "We operate in a highly networked society with online technology revolutionizing business. Staying connected is extremely important for us and we can't overlook this massive platform. Not so long ago corporate executives called the shots and controlled the conversation when it came to their products and services. But today, thanks in large part to social technologies, customers play an equally vital role. Our aim at HMH is to more effectively harness the power of social media, improve and capitalize on owner, customer and employee relationships, and use technology to foster energy, ideas and collaboration".
According to recent statistics Facebook has approximately 1.32 billion users worldwide and the average American spends 40 minutes a day on the site.
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