Sun & Sand Sports prove ‘Learning is a Sport'

Dubai, United Arab Emirates, 7 September 2014: Sun & Sand Sports and Sun & Sand Sports Kids haverolled out their Back to School campaign for 2014. The campaign which includes fun in-mall activations, competitions and the latest back to school gear from the world’s most popular sporting brandsisrunning across their 40+ stores in the Middle East.

The region-wide campaign ‘Learning is a Sport’ focusses on the fun aspects of going back to school. From hanging out with your friends again, playing football with your crushed tin can in the corridors or shooting paper balls into the class trash bin, Sun & Sand Sports has the latest range of clothing, equipment and accessories for children of all ages this back to school season.

With a variety of fun in-mall activations taking place across the Middle East, Sun & Sand Sports is encouraging children to get involved and try out their latest products. The main activation took place in Mirdif City Centre between August 25 to 31, 2014 challenged children to slam dunk paperballs into a bin, shoot footballs and fill their backpacks full of sporting goodies whilst being restrained by a giant elastic band, before graduating from Sun & Sand Sports School with a complimentary graduation picture and voucher!

With collectionsfrom brands such as Nike, Adidas, Reebok, Puma, Arena and many more, Sun & Sand Sports and Sun & Sand Sports Kids offer a full range of back to school apparel, footwearsports equipment and accessories for both inside the classroom and outside on the sports field.With offers on everything fromtrusty black shoes and backpacks, to sporting gear covering football, basketball, tennis, swimming andcricket, Sun & Sand Sports and Sun & Sand Sports Kids are the ultimate one-stop-shops for this Back to School season.

Mohammad A Baker, Deputy Chairman, Gulf Marketing Group, said: “Our aim with the Back to School campaign is to make life easy for parents and students this summer, providing a destination where they can get all the clothing and equipment they need in one place. With the Back to School collection we have a unique range of cutting edge products specifically tailored to the youth market.”

Sun & Sand Sports stores can be found throughout the UAE as well as in Qatar, Bahrain, Oman and KSA, whilst Sun & Sand Sports Kids stores are located in the UAE and Bahrain.