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British fashion label opens store in the newly renovated Al Ghurair Centre Dubai, July 09, 2014: British fashion label F&F opened its second store in Dubai at the Al Ghurair Centre in Deira today. The first F&F store in Dubai opened at Oasis Centre in November 2013. F&F, an Al-Futtaim group company, enjoys a dedicated following for their broad range of affordable and fashionable products in the Middle East. Since its introduction to the region last year, F&F has opened eight stores, six of which are located in the UAE and one each in Bahrain and Jordan. Last month, F&F opened two new stores in Abu Dhabi and has plans to open two more stores before the end of the year. Troy Zunckel, General Manager, F&F said: “F&F has received a very warm welcome from consumers in the Middle East which is evident from the promising growth we’ve seen across all our stores. This has encouraged us to continue taking our brand proposition to even more fashion-conscious customers across the region.” The new store at Al Ghurair Centre follows the trademark F&F ambience featuring its recently launched Summer 14 collection. The range for women combines creativity and culture across three primary styles: Spring Break, Shipwrecked and Vanity Fair. The Men’s collection centres on a coastal vibe across three themes: Ports of Cool Casual, Ports of Cool Formal and Indigo. The store also accommodates adorable fashion for younger customers. The collection for girls includes Malibu Surf and Ocean Breeze while boys can choose among Tropical Botanic and Oceanic. To complete the offering, F&F has a new range of nightwear, essentials, footwear and accessories across all categories.
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