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Fewstuff.com fills gap in UAE online retail Homegrown e-commerce website, Fewstuff.com, that specializes in hand-crafted and authentically-made goods has opened for business in the UAE with a view to spreading its offering to the broader Middle East in the coming year. Founder, Fahad Shehadat says Fewstuff is all about individualistic style as opposed to fashion. “The goods we stock appeal to urban dwellers who place value on unique products, design and music. They don’t fit a mould, and neither do the products we stock.” Shehadat's professional background in art and design, along with a keen interest in technology, paved the way for the creation of Fewstuff. He believes there is a growing segment of people within the Middle Eastern market who value less mainstream goods. The value of these products lies in their quality and authenticity, as opposed to their labels.
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