DUBAI, 06 MAY, 2014: The day that both fashionistas and football-crazy crowds in the United Arab Emirates were looking forward to with much anticipation finally arrived when POLICE launched its ‘Special Neymar Jr model’. The glittering event was held on 1st May at The Lounge in the Fashion Avenue, Dubai Mall. In attendance were Mr M.S. Reddy, MD of Derivision FZCO, Mr. Stefano Bozzo, POLICE Brand Director, along with other senior officials of the company, dignitaries and invitees. In keeping with the brand’s affinity for sporting icons, POLICE – which believes itself to be the epitome of ‘cool’ – had recently chosen the equally cool 21-year-old Neymar Da Silva Santos Jr. of Brazil to be its eyewear ambassador for 2014. The special Neymar Jr model by Police presents a bold and contemporary design, perfectly reflecting the personality of the talented Brazilian footballer. The special model withholds the brands distinctive traits that are further enhanced with an innovative and unique finish. The lenses feature an unconventional finish with a mirrored section on the top part, creating a new and contemporary two-tone effect, one of the eyewear’s distinguishing elements. The double bridge is made of metal, as is the insert that customises the two sides of the front piece in a futuristic revisitation of the infamous Police logo. The special Neymar Jr model is available in colour combinations of petrol blue, clear grey and Champagne, light brown. The model will be available in a special case, signed by Neymar Jr and featuring the iconic NJR logo. Oozing a sporty feminine vibe are glasses that are part of the new collection’s offering for women, who incidentally are not far behind their male counterparts in idolising football’s latest sensation. Speaking on the occasion, Mr. Reddy said, “In a nation where football is followed with much frenzy, Neymar Jr. is already a household name among the sport’s fans. The dashing star’s association with POLICE in a year that will be witnessing the biggest sporting spectacle on earth as it unfolds in June-July, will undoubtedly enhance the brand’s bonding with football fans all over the world, and particularly so in the UAE, a country that is high on fashion and football. Police’s new ‘Neymar Jr model’ embodies the young player’s freshness, flair and style, qualities that endear him to his legion of followers, both male and female.” Speaking on the occasion, Stefano Bozzo, POLICE Brand Director, said “Inspired by an American ‘on the road’ lifestyle, the 2014 PoIice eyewear collection is inspired from bold and contemporary designs of the Sun and Optical ranges that adhere to the brand’s strong identity and urban roots. Police believe that Neymar expresses the various nuances of the brand’s style within the collection, and interprets them with passion and personality thus certain to be extremely popular with its target audience.” The stupendous new eyewear model by POLICE is an invitation by the brand to people with flair and attitude to take their flights of fancy to new heights. It’s no surprise that a young, passionate and talented star in his field, who embodies the POLICE DNA like no other with his maverick style, should have chosen to associate himself with the brand. The ‘special Neymar Jr model’ will be exclusively available at all eyewear outlets across the UAE.
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