Recurrent issues read in hair/beauty sections in magazines and blogs are: how to give smoothness to unmanageable and rebellious hair. A concern that is not uncommon in the Middle East where humid climate is the foremost enemy of perfect smoothing hair! Presenting the 1st climate-proof program, L'Oreal Professionnel's Liss Unlimited range is perfect to combat rebellious, frizzy and unmanageable hard to untangle hair! Delivering 4days of perfect smoothness even with 80% humidity, the Liss Unlimited program begins with an in-salon service called Lissceutic and subsequently moves onto the home routine.The in-salon service is the first oil-smoothing treatment for extreme volume reduction and anti-frizz effect; thereby protecting and disciplining hair byproviding instant and visible results. Using the Keratin oil complex technology, the retail range, Liss Unlimited, channels the benefits of Pro-keratin (Amino Acids plus Wheat protein), Kukui and Evening Primrose Oil.The full range consists of a shampoo, mask,blow-dry oil and double serum to insure intense softness and shine. While the Pro-Keratin acts as a substance re-filler, repairing hair structure like real keratin does and maintaining hair hydration, the mixture of Kukui and Evening Primrose oils act as blockers and facilitators, thus reinforcing the hair, facilitating blow-dry and shielding tresses against humidity. Constantly offering women solutions to all their styling and hair care needs while keeping up with trends, L'Oreal Professionnel's Liss Unlimited range establishes itself as yet another establishedpioneer. About L'Oréal Professionnel: 2012 will take its place in the L'Oréal Professionnel history books as the year the world was introduced to the brand's cutting-edge concept, “La Maison Parisienne de la Coiffure” or the Parisian House of hairdressing. World renowned names from the hairdressing and fashion arena jointly welcomed L'Oréal Professionnel's new philosophy at a grand event hosted by the brand as they prepare to reveal revolutionary seasonal collections and bring to the fore cutting-edge hairdressing prowess. Marking a successful commencement, La Maison Parisienne de la Coiffure partnered with the Paris Fashion Week as the official partner for Hair-dos and prominently lent their touch of grace and sophistication to the models gracing the catwalk for notable fashion designer Elie Saab's show.
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