Aster Pharmacy partners with Air Miles

• As part of its commitment to offer ‘much more than medicines' to customers, the leading pharmacy network announces partnership with Air Miles, the world's leading multi-participant loyalty programme
• ASTER reaffirms its aim to being accessible across every neighbourhood in the UAE

Dubai, October 02, 2013: ASTER Pharmacy, the largest retail pharmacy network in the region, has formed a strategic partnership with Air Miles Middle East, the region's leading loyalty provider, to provide value addition and added benefits to its large and growing customer base.

Opening its first store in 1989, ASTER Pharmacy, a division of DM Healthcare, the leading healthcare conglomerate in the Middle East and India, currently has 96 retail pharmacies throughout the emirates and has announced it will open its hundredth pharmacy before the end of the current financial year. The expansion will further consolidate ASTER Pharmacy's position as the largest chain of pharmacies in the region.

The partnership with Air Miles allows the pharmaceutical retailer to reward customers for their continued patronage. Customers will receive Air Miles points for every purchase at Aster Pharmacy. These points can be utilized with any redemption partner of Air Miles.

Commenting on the tie up with Air Miles, Mr. Jobilal V, CEO, ASTER Pharmacy, said: “We are pleased to partner with Air Miles. It is our constant aim to offer the best to our customers, be it the quality of service or the seamless network of connectivity in the region. With the Air Miles partnership in place, we are able to add value to the ASTER experience by giving something back to customers who have supported us and helped turned us into the largest pharmaceutical retailer in the UAE. The partnership is also a part of our commitment to showcase ASTER Pharmacy as ‘much more than medicines”.

Air Miles is the region's most exciting customer loyalty programme where members collect Air Miles on their everyday shopping and spend Air Miles on a wide variety of rewards ranging from travel, electronics, treats and gifts, family adventure and much more.

Air Miles Middle East Managing Director, Mark Mortimer Davies, said: “As a well established retail chain in the UAE, ASTER Pharmacy is the ideal partner for Air Miles. Our objective when signing new partners it always to align ourselves with a brand that can improve the membership experience and offer value to our many members.”

“We also value an established brand that we can grow with, where we can utilise the strengths of Aster and Air Miles that benefits both organisations' business models, and ultimately improves offerings, promotions and value for members.”

ASTER Pharmacy units are a one-stop-shop destination for healthcare products, offering quality medical and allied products at the best prices in a refreshing ambience. ASTER Pharmacy units have received “Best Pharmacy Award' for the last two years under the “Dubai Services Excellence Scheme (DSES)” instituted by the Government of Dubai.