Abu Dhabi, UAE, 21 November 2023: Abu Dhabi Retail is launching its 2023 Winter Shopping Season across the emirate from 24 November 2023 until 31 January 2024, offering unbeatable deals, unique retail experiences, and entertainment offerings across all ages.
This year’s season will feature a wide range of activations and promotions across more than 3,500 stores at 27 malls. Partnering with luxury names such as Ounass, Benefit Cosmetics and Michael Kors, Abu Dhabi Retail will have an array of exclusive brand experiences for visitors to indulge in. Abu Dhabi Retail has also partnered with Abu Dhabi Islamic Bank (ADIB) to give the bank’s Visa Card holders a chance to enter a draw when they spend more than AED 300 through the “Shop & Win” initiative.
Highlights from the 2023 Abu Dhabi Winter Shopping Season:
Rewarding Journey
Earn bigger rewards as you shop! Amber, an Al Tayer Group Loyalty Programme, will allow
shoppers to earn 5x points through its loyalty programme, on brands such as Bloomingdale’s Beauty, Emporio Armani, Gap and Boucheron.
Date: 24 November – 31 January
The Zayed Exhibit of Rare Watches
Co-hosted by Caliber Cafe and Luxury Souk, The Zayed Exhibit will display a remarkable collection of over 100 United Arab Emirates Rolex logo watches, paying tribute to the rich heritage of the UAE as well as acknowledging the timeless elegance of Rolex timepieces.
Date: 11 – 24 December
Tryano x Rain Café at Liwa Village
Discover the intersection of luxury and local culture at this Tryano x Rain Café pop-up, launching at this year’s Liwa Village. Elevate your style with exclusive, handpicked streetwear and athleisure collections brought to you by two homegrown favourites and try activities such as customising fragrances and sneakers. While savouring your customary order from Rain Cafe, discover the inaugural Bunka Pop-Up concept, home to the most popular local and international streetwear and sneaker brands, making its first-ever appearance in Abu Dhabi and within the Tryano space.
Date: 16 December – 6 January
Benefit Cosmetics – Immerse Yourself in the Beneverse
Do not miss this chance to be part of Benefit Cosmetics' colorful evolution. Step into the brand’s vibrant pop-up and be among the first to experience Benefit’s global rebranding, bursting with a new, vivid identity. Seize Insta-worthy moments in the infinity photo booth and engage in an array of activities, ranging from onboarding experiences that immerse you in Benefit's transformation to utilizing your artistic skills to customize the pop-up.
Date: 16 December – 8 January
Michael Kors Holiday Pop-Up Shop
Explore Michael Kors’ immersive pop-up shop. Browse the brand's latest collection and enjoy a unique, multisensory retail experience. Snap your perfect photos at the infinity mirror and try your luck at the claw machine, where exclusive Michael Kors gifts are yours for the taking.
Date: 16 December – 8 January
Mirbad
Step into a world of curated elegance at Mirbad's Winter 2024 Hotel, a four-day showcase spotlighting the region's most influential designers and artists. Immerse yourself in a shopping experience elevated by Instagrammable art installations and live performances. From fashion to fine dining, the event is a one-stop destination for style, art, and social engagement.
Date: 4 – 8 January
Ounass x Amina Muaddi Retail Escape
Amina Muaddi and Ounass present exclusive pieces from the coveted footwear brand at its first-of-its- kind showcase in the GCC, designed by Crosby Studios and taking place at Mamsha Al Saadiyat. The traveling Ounass x Amina Muaddi pop-up has been masterfully designed as a complete immersion into the brand and its latest collection. True to Ounass's commitment to exclusive curations and convenience, guests will select their coveted pair, and have it delivered directly to their doorstep.
Date: 4 January – 4 February
Roster of brand experiences and in-mall themed events to include:
Amazing Sale: Discover exclusive offers, promotions and up to 80% discount across +27 malls. Date: 24 - 26 November
Marina Mall charity souk: Shop for a cause and make a meaningful impact this holiday season, in collaboration with the Make-A-Wish foundation.
Date: 2-3 December
The Galleria Al Maryah Island’s Winter Wonderland: A snowy haven filled with enchanting decorations and engaging activities for all ages. To complement your shopping experience at the Galleria Al Maryah Island, and while stocks last, receive an exclusive limited-edition fragrance with every purchase of The Galleria Gift Card valued at AED 250 or more during this Winter Shopping Season!
Date: 4 – 26 December
Abu Dhabi Mall activations: A seasonal market, with special appearances by Santa Claus, will take place at Abu Dhabi Mall and shoppers can also take part in the mall’s ‘Shop & Win’ initiative (8 December – 7 January).
Visit www.abudhabiretail.ae for more information on the upcoming Winter Shopping Season programming and highlights.
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