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Davide Padoa, CEO of Design International, will give an address on the key trends in retail architecture at the RECon MENA next week. Well known for its ability to anticipate market shifts and integrate them into highly creative designs, Design International has an established reputation as an innovative architectural and design practice. Speaking ahead of the conference, Davide said: Shopping centres are no longer simply about making a purchase. People want to buy into something that is surprising and stimulating and has an authentic value for them and their community. It is our role as designers to understand and articulate this; we must design spaces that educate, entertain and support creativity.” Recent examples of Design International’s work include Il Centro in Arese, which skilfully integrates the use of interior and external space through its city street concept; and the Lulu Group’s Mall in Silicon Oasis Dubai, which creates a sustainable, dynamic sanctuary where people can meet and share a wealth of different experiences. Both centres embody the firm’s philosophy of shaping stories to create transformative experiences. To find out more about Design International, visit us during RECon MENA, South Hall, stand 29 - 36.
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