Power Management Company Eaton Kicks Off Partnership with Manchester City Football Club

Dubai, UAE, 7 May 2017 - Power management company Eaton has announced it has become the official home energy storage partner of Manchester City Football Club in the UK. The multi-year deal reflects the club’s outstanding commitment to sustainability and energy efficiency. 

The partnership marks the launch of a limited edition of Eaton’s xStorage Home, one of the most reliable and affordable residential energy storage systems on the market today. Using Eaton’s leading power quality technology and electronics combined with second life or new electric vehicle (EV) batteries from vehicle manufacturer Nissan, the system will offer customers greater energy independence and control. 

The technology enables customers to increase their use of renewable energy and lower energy bills by up to 50 per cent. When connected to residential power supply and/or renewable energy sources, the unit helps save money on electricity bills by charging up when renewable energy is available or energy is cheaper and releasing that stored energy when demand and costs are high. The system works optimally when used alongside solar panels - storing energy when the sun is shining and releasing it when needed to give users a greater return on their solar investment.

Partnering with one of the world’s most popular football clubs, Eaton will benefit from a joint marketing programme that reaches City fans throughout the world. As one of the most widely followed sports globally, football offers a perfect medium to demonstrate the power of energy storage, building awareness of this clean technology with a huge audience. 

As part of Eaton’s long term vision, this partnership between Eaton and Manchester City illustrates how the use of power management solutions and services can improve the quality of life and the environment. 

Damian Willoughby, Senior VP of Partnerships for City Football Group, explains, “We are delighted to be partnering with Eaton as this relationship exemplifies the club’s ongoing commitment to sustainability. Eaton shares City’s values of operating in a way that promotes a positive impact on our community and environment. We are looking forward to working with Eaton and tapping into their heritage and expertise to further grow our knowledge in 
this field.”

Cyrille Brisson, EMEA Vice President at Eaton continues, “At Eaton, we make what matters work. Aside from making power safe and reliable, it also needs to be sustainable to improve our overall quality of life and contribute to a better environment. Energy storage is a key part of that strategy and part of Eaton’s ongoing commitment to reducing our reliance on fossil fuels. We’re proud to partner with Manchester City - a club that also supports our vision of a greener tomorrow.”

xStorage Home, one of the most reliable and affordable systems on the market, is available now to pre-order with installations starting this July exclusively through Eaton’s network of certified installers. To learn more, visit www.eaton.com/mancity.