November 12, 2016, Paris: Longchamp celebrated the renovation and reopening of its historic boutique, rue Saint-Honoré, in the heart of the elegant fashion district of Paris. Longchamp’s renovated flagship store, la Maison Saint-Honoré, offers three floors and 7,500 square feet that exudes a spirit of modernity and feminity. It creates a beautiful showcase for leather goods, shoes and ready-to-wear collections. The Men’s and Travel boutique, located across the street, offers an elegant, contemporary, loft-style atmosphere for men’s collections and emblematic Longchamp travel bags. Celebrity friends of Longchamp were welcomed to discover its two new boutiques with a private party hosted by the Cassegrain family who own the luxury house.
Celebrity guests included Jessica Alba, Alexa Chung, Derek Blasberg, Anna Dello Russo, French actresses Audrey Tautou, Mélanie Laurent, Leila Bekhti, French actor Lambert Wilson, Chinese top model Liu Wen, Taiwanese TV anchor Patty Hou, Japanese model Sumire Matsubara, actress Myolie Wu from Hong Kong and Thai actress Araya Alberta Hargate as well as Russian it-girl Elena Perminova. DJ set by French singer and actress Soko at la Maison Saint-Honoré and Frédéric Beigbeder at the Men’s and Travel boutique who entertained guests late into the evening. To make the evening stretch into the night, an exceptional dinner took place at the sumptuous Hôtel de la Marine on Place de la Concorde, in the heart of Paris to pay tribute to the French art of living. Guests enjoyed culinary creations of Chef Hélène Darroze and Pastry Chef Pierre Hermé. Before bringing the evening to an end, the voice of Imany with a captivating vibe gave the last note to this Parisian night in an emotional and authentic way.
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