Michael Kors Debuts the Walk, a 360-degree Street Style Handbag Campaign

Dubai, UAE, September 1, 2016: Michael Kors is pleased to announce its first ever street style campaign, The Walk. Launching on August 31, the new campaign is led by a diverse group of trendsetters with distinct style personalities: singer/songwriter, founder of Saint Heron and CEO of Saint Records Solange Knowles; models Soo Joo Park and Nina Agdal; and Princess Olympia of Greece.

“Fashion is a celebration of individual style, and I’ve always thought of New York City as the ultimate runway. The Walk was a great opportunity for us to see our favorite new fall handbags through different filters,” says Michael Kors of the new campaign. “Style is so subjective. There’s nothing more exciting to me than seeing my designs brought to life by different personalities.”

The influencers were captured by renowned street style photographer Tommy Ton in downtown New York. Staying true to their unique personal styles, the women showcase the new MICHAEL Michael Kors handbags—the Brooklyn series and the Isadore satchel—as well as Fall 2016 ready-to-wear.

“It was really a fun experience observing how each girl would make the clothes and accessories their own and while still being true to their everyday style,” says Ton.

The interactive, shoppable experience on MichaelKors.com—concepted and art directed by Wednesday agency—also includes a dynamic, shoppable, influencer- and user-generated content component built in collaboration with enterprise social technology platform Sprinklr.

Fans can engage with the campaign by posting street style photos of themselves wearing Michael Kors on Instagram and Twitter with #SidewalkSpotted, and a selection of user posts will be featured on the Michael Kors The Walk platform, MichaelKors.com/TheWalk.

The campaign is the first in an ongoing series, with new style personalities joining Michael Kors The Walk each season to spotlight key handbags and ready-to-wear.

In addition to the digital campaign and social elements, Michael Kors The Walk will be brought to life in the real world via an experiential media partnership this September.

Rounding out the 360-degree campaign, Michael Kors The Walk will have its very own instore moment in October, at THE KORS EDIT pop-up boutique at 384 Bleecker Street.

Celebrating individual style, the gallery-like environment will showcase a diverse roster of the Brooklyn series handbags and ready-to-wear items from the campaign.