Billabong Spring-Summer 2016

Dubai, UAE, March 24, 2016 

PERFORMANCE. QUALITY. INNOVATION. LIFE’S BETTER IN BOARDSHORTS

When Gordon Merchant decided to go into the business of making boardshorts in 1973, he did it not for the money nor fame, but for the simple gratification of offering quality products to his peers. Back in the day, not only were the typical offering produced by folks who had no interest in surfing, it was also made without a real surfer’s need in mind. Picture a pair of boardshorts with a fit so lousy it crept up to your bellybutton or best yet; watching your boardshorts rip apart when you’re getting the best barrel of your life because the product’s stitched with cotton thread which corrodes in salt water.

Through years of R&D and innovation, we’re so proud to say that Gordon’s efforts have paid off, with his products dominating the board sport industry. To put it simply, our boardshorts are the best in class, and are backed up by the world’s surfing greatest. Our boardshorts are designed to stretch when you stretch, repel water, stay light, stop chaffing, last a lifetime, and best yet, are made with the environment in mind; each pair of boardshorts from our Performance range is made from approximately 25 recycled PET plastic bottles.

CELEBRATE SUMMER LIKE NO OTHER WITH BILLABONG WOMENS

Summer is rolling by, and you can bet we’re getting ready for a fiesta. It’s all about an onslaught of products that
are made especially for hot days and balmy nights. Presenting our new Sunsetter collection: rich, dark and luscious with whiffs of
Spanish influences coming in the form of tangled oversized floral and ornate patchwork tile print. The collection is a cool mix of
the opposites. Picture flowing tops teamed with tiny shorts and wide-legged pants worn with cropped tops. In addition to that, our
tops and bottoms with matching prints continue in 70s’ inspired halters worn with maxi skirts; while playsuits have new cut-outs at
the hip, and can be worn on or off the shoulder
The collection retails from AED 135 - AED 325, and will be available in all Billabong stores country wide from February 2016.