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The second edition of Arab Fashion Week will be the ultimate platform for Huawei’s latest venture into the fashion Dubai, UAE, March 16, 2016: Tomorrow night at the second edition of Arab Fashion Week, Huawei Brand Ambassador Nancy Ajram is set to walk the red carpet on the first night of a four-day fashion extravaganza unveiling for the first time ever the highly anticipated Huawei Lady Watch. Huawei’s latest venture into wearable technology sees a mix of elegant design with advanced technology come together to create the ultimate time-piece. Announced at CES 2016 in Las Vegas, USA, the Huawei Lady Watch is being unveiled at Arab Fashion Week in Dubai, United Arab Emirates given its regional relevance and stature in the fashion community. Ajram herself is a fashion icon and has been a Huawei Brand Ambassador since 2014. She represents Huawei’s move into the lifestyle and fashion segment all the while remaining true to the brands heritage and dedication to offering innovative technology that enhances the lives of consumers everywhere. Commenting on Nancy Ajram’s appearance, Jacob Abrian Chief Executive Office of the Arab Fashion Council said, “Arab Fashion Week was created with an aim to put the Arab world on the international fashion calendar and after a successful first edition we are rightfully listed on the official international fashion calendar after Paris Fashion Week. Huawei has supported us from the first edition and like us, they are the future in mobile technology. They continue to encourage us through the second edition and help us stay connected within the fashion world with their advanced technology. We hope to be able to continue this partnership for all the seasons to come." Arab Fashion Week is set to take place from March 16th – 19th with Nancy Ajram inaugurating the first night only. Arab Fashion Week will host both international and regional designers displaying their talent and collections on runways and showrooms in Dubai, United Arab Emirates.
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