Introducing the Reebok Classic X Kendrick Lamar Classic Leather Dubai, UAE 21st January 2016: Continuing to push the boundaries fusing music and sneaker culture, Reebok mena has announced its continued collaboration with ground - breaking hip hop artist Kendrick Lamar. Following on from the success of last season’s ventilator re-boot, Lamar’s second time designing for the brand will celebrate the iconic Classic leather silhouette. With just 4,800 pairs produced around the world, the limited edition Reebok Classic X Kendrick Lamar Classic Leather will launch globally on 16 January 2016, with 90 pairs landing in the UAE on 1 February 2016. As one of the most prolific artists in the music industry, Lamar is a natural fit for the Reebok Classic label nominated for 11 grammy awards this year, the hip hop artist brings his authenticity and originality to his designs for the Classic Leather. A fitting homage to the sneaker which he wore throughout high school, the latest capsule collection is inspired by Lamar’s hometown of Compton, California. With the powerful vision of bringing peace and unity to the streets, the new designs underline both Lamar and Reebok’s vision of inspiring young people to reach their full potential Reebok and Kendrick Lamar share common values: being bold and provocative to inspire people to be original, individual, authentic. Follow the campaign and find out more at #thisISKendrick The Reebok Classic X Kendrick Lamar Classic Leather gives the timeless, dual - gender silhouette a neutral update for Spring/Summer’ 16. Featuring a tonal grey, suede upper and gum outsole, the neutral colourway contrasts against subtle hits of blue and red on the sockliner, embroidered labels on the tongue, debossed heels and woven rope laces - the colours symbolizing the divide in cities such as lamar’s la home. The limited edition launch also includes a secondary set of waxed tonal grey laces. ‘The Reebok Classic is our most iconic silhouette, and this latest collaboration with Kendrick Lamar stays true to the Classic’s DNA,’says Reebok MENA. ‘Lamar has a genuine history with the Reebok Classic, and his authenticity and integrity shine through his designs. At Reebok, we are honoured to share his inspirational message of hope and unity on the streets. Priced at AED 445, the limited edition Reebok Classic X Kendrick Lamar Classic Leather will be available in select stores in the Middle East, including the Reebok Classic flagship store at the Dubai Mall, level shoe district, the leading footwear destination in the region in the Dubai Mall, and SNKR in Kuwait.
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