Dubai UAE, November 22, 2015: Women across the Middle East face a unique set of challenges that can impact their skin, and in the worst cases can lead to long-term skin conditions. Due to the extreme climate, challenges such as air conditioning, treated water and dehydration resulting from the high temperatures, all take their toll. Now AVEENO™, the award winning skincare brand which recently launched in the Middle East, has developed a quick quiz to help identify the right product for your skin type from its extensive range. AVEENO™’s oatmeal-based skincare products, carry an array of benefits making them perfect for remedying everyday skin irritations, including, dry, extremely dry and itchy skin. Traditional dress Traditional dress can over-stimulate sweat glands, inflaming and disturbing the skin’s ability to self-soothe. Rubbing on sensitive skin areas can often cause rashes and irritation. Solution: AVEENO™ Dermexa Wash can help alleviate itching. Air conditioning Indoor air conditioned spaces disturb our internal temperature mechanisms and reduces the production of sweat across the body, increasing dryness. Solution: AVEENO™ Daily Moisturising Lotion locks in moisture. Dehydration The extreme heat of the summer months and even during the winter months, combined with rapid temperature changes between night and day is a cause of dryness. Solution: AVEENO™ Daily Moisturising Lotion locks in moisture. Treated water The dominant water type in the GCC is classified as “very hard” treated water. Daily face washes upset the skins balance and create the perfect environment for flare-ups of underlying conditions. Solution: AVEENO™ Emollient Moisturising Cream soothes dry, itchy, irritated skin within minutes. Looking after your little ones Children’s skin is particularly sensitive and temperature changes can easily lead to discomfort, as well as skin conditions. Solution: AVEENO™ Baby Daily Moisture Lotion provides extra protection and nourishment for the most delicate skin.
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