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31 October 2015: Masafi, the leading producer of premium drinking water in UAE and the Gulf region, has announced that it will be the official water sponsor for the fourth season of Mercedes-Benz DETOUR 2015, the most thrilling motor sports treasure hunt in Dubai to be held on 30th October 2015. This demanding challenge provides a thrilling experience to Mercedes-Benz enthusiasts aged 21+ with exciting fun-filled activities that test participants’ navigation skills, mental and physical fitness in a bid to win a brand new 2015 Mercedes-Benz SUV. As the official water sponsor Masafi will be keeping the 100 competing teams fully refreshed and hydrated during their adrenaline fuelled event to win the grand prize of a brand new Mercedes – Benz GLC. Masafi will be available at all treasure hunt routes and pitstops with their new range of 500 ml water bottle with sports cap making drinking water for contenders convenient and hassle free. Commenting on the sponsorship, Masafi CEO Reginald Randall said: “This partnership is the latest we have made in partnering Masafi with premium brands. While Mercedes-Benz is synonymous with premium class automobiles, Masafi has built a local, regional and international reputation for its premium drinking water. For this event our Masafi sports cap bottles are perfect for active sporting activities and ideal for such an exciting road challenge.” Detour MD Eranga Hishani commented, “Since its launch in 2012, the Mercedes-Benz DETOUR has become the most adventurous event in the UAE that engages individuals who love to compete and are looking for an adrenaline rush. We are delighted to have Masafi onboard to support our event this year.”
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